New York, April 3, 2009 – Vision Critical and our client the National Basketball Association (NBA) won the David Ogilvy Industry Award in the categories of research innovation and sports, entertainment and media.

The NBA made the submission for their ad campaign “Where Amazing Happens” and included Vision Critical as they’ve used the panel extensively to help build and define the NBA brand. The NBA considers Vision Critical essential to winning the award.

The finalists were awarded at the Marriott Marquis in New York City on March 31 at the Advertising Research Foundation (ARF) Re:Think Conference.

During the conference, Andrew Reid, President of Custom Solutions, Vision Critical, spoke about shopper insights and how virtual survey technologies can measure persuasive power across industries like technology, media, advertising and healthcare.

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