Published on Aug 25 - 2009
August 25, 2009 – As one Bon-Ton panelist has experienced first hand, involving customers in an ongoing dialogue about your brand is an effective way to build lasting loyalty.
Since becoming a member of the “My Voice at Bon-Ton” panel powered by Vision Critical, the Executive Editor of Grocery Headquarters has been impressed by how the program engages him and the other 24,000+ panelists. Not only is their feedback valued, but they have an inside track on how their collective voice is making a difference to Bon-Ton. He suggests that it’s an example other retailers should strive to follow.
