Published on Nov 07 - 2009
For Immediate Release
Great Britain Public Opinion Poll
Page 1 of 5
GREAT BRITAIN POLITICAL SCENE
Tories Fall Below 40% Mark, as
UKIP and BNP Improve
One-in-ten voters in Britain say they will vote for either of the two minor
parties in the next General Election.
[LONDON - Nov. 6, 2009] - The opposition
Conservative Party remains ahead of its rivals in
Britain, but has lost ground over the past couple
of weeks as support has shifted to two minor
parties, a new Angus Reid Strategies poll
conducted in cooperation with
PoliticalBetting.com has found.
Voting Intention
Across Great Britain, 38 per cent of decided
voters and leaners (-2 since mid-October) would
cast a ballot for the Conservative candidate in
their constituency if a General Election were held
tomorrow.
KEY FINDINGS
Voting Intention: Con. 38%, Lab. 24%, Lib-
Dem 20%, UKIP 6%, BNP 4%, Grn. 3%, SNP
2%, PC 1%, Oth. 1%
Full topline results are at the end of this release.
From November 4 to November 6, 2009, Angus Reid Strategies
conducted an online survey among 2,000 adults who are
members of Springboard UK. The margin of error-which
measures sampling variability-is +/- 2.2%. The results have
been statistically weighted according to the most current Census
data for age, gender, region, social grade and newspaper
readership to ensure a sample representative of the entire adult
population of Great Britain.
The governing Labour Party remains in second
place with 24 per cent (+1), followed by the Liberal Democrats with 20 per cent (unchanged).
The United Kingdom Independence Party (UKIP) is fourth with six per cent (+1), followed by the British
National Party (BNP) at four per cent (+1).
Regional Breakdowns
The Conservatives hold the highest level of support in the South of England, where Labour is a distant
third behind the Lib-Dems. In Scotland, Labour is ahead of the Scottish National Party (SNP) by five
points (32% to 27%).
Other Demographics
The Tories are holding a 12-point lead over Labour among male voters, and a 16-point advantage among
female voters. The opposition party remains way ahead among voters aged 55 and over (45%). Labour is
CONTACT:
Andy Morris, Research Director, London, + 44-203-178-3952,
andy.morris@angus-reid.com
For Immediate Release
Great Britain Public Opinion Poll
Page 2 of 5
now edging the Lib-Dems among voters aged 18 to 34, but the Tories have the largest share of the vote
across all age groups.
Full tables can be downloaded here:
http://www.angusreidstrategies.com/uploads/pages/pdfs/2009.11.06_UK_Tables.pdf
Full methodology statement can be downloaded here:
http://www.angusreidstrategies.com/uploads/pages/pdfs/2009.11.06_UK_Method.pdf
CONTACT:
Andy Morris, Research Director, London, + 44-203-178-3952,
andy.morris@angus-reid.com
For Immediate Release
Great Britain Public Opinion Poll
Page 3 of 5
GB Political Scene
If a General Election were held tomorrow, which one of the following parties would you be most likely to
support in your constituency? -
Decided Voters with Leaners
Nov. 4-6
Conservative
Labour
Liberal Democrats
United Kingdom Independence Party
British National Party
Green Party
Scottish National Party
Plaid Cymry
Other
38%
24%
20%
6%
4%
3%
2%
1%
1%
Oct. 15- 16
40%
23%
20%
5%
3%
3%
3%
1%
1%
CONTACT:
Andy Morris, Research Director, London, + 44-203-178-3952,
andy.morris@angus-reid.com
For Immediate Release
Great Britain Public Opinion Poll
Page 4 of 5
GB Political Scene
If a General Election were held tomorrow, which one of the following parties would you be most likely to
support in your constituency? -
Decided Voters with Leaners
Region
United
Kingdom
Conservative
Labour
Liberal Democrats
Scottish National
Party
Other
38%
24%
20%
2%
16%
London
35%
30%
23%
--
12%
South of
England
46%
17%
22%
--
15%
Midlands and
Wales
41%
23%
15%
--
16%
North
32%
27%
24%
--
17%
Scotland
21%
32%
11%
27%
8%
GB Political Scene
If a General Election were held tomorrow, which one of the following parties would you be most likely to
support in your constituency? -
Decided Voters with Leaners
Gender
Male
Conservative
Labour
Liberal Democrats
Other
37%
25%
20%
18%
Female
39%
23%
20%
16%
18-34
33%
26%
20%
21%
Age
35-54
36%
27%
20%
17%
55+
42%
20%
20%
18%
CONTACT:
Andy Morris, Research Director, London, + 44-203-178-3952,
andy.morris@angus-reid.com
For Immediate Release
Great Britain Public Opinion Poll
Page 5 of 5
Angus Reid Strategies is the public opinion practice of Vision Critical-a global research and
technology company specializing in custom online panels, private communities, and innovative
online methods. Vision Critical is a leader in the use of the Internet and rich media technology to
collect high-quality, in-depth insights for a wide array of clients. Dr. Angus Reid and the Angus Reid
Strategies team are pioneers in online research methodologies, and have been conducting online
surveys since 1995
Vision Critical is now the largest Canadian-owned market research enterprise. In addition to its five
offices in Canada-located in Vancouver, Calgary, Regina, Toronto, and Montreal-the firm also has
offices in San Francisco, Chicago, New York, London, Paris and Sydney. Its team of specialists
provides solutions across every type and sector of research, and currently serves over 200
international clients.
Angus Reid Strategies polls are conducted using the Angus Reid Forum (www.angusreidforum.com),
Springboard America (www.springboardamerica.com) and Springboard UK
(www.springboarduk.com) online panels, which are carefully recruited to ensure representation
across all demographic and psychographic segments of these populations. Panel members pass
through rigorous screening and a double opt-in process ensuring highly motivated and responsive
members. These premier online survey platforms present respondents with highly visual, interactive,
and engaging surveys, ensuring that panel members provide thoughtful and reliable responses.
Each survey is actively sampled and weighted to model that characteristics of the universe required
and employs the latest in quality control techniques to ensure data validity.
Angus Reid Strategies, the only public opinion firm to exclusively use online methods to follow the
views of the electorate during the 2008 federal campaign, offered the most accurate prediction of the
results of Canada's 40th election.
http://angusreidstrategies.com/uploads/pages/pdfs/2008.10.15_Election.pdf
Since 2006, Angus Reid Strategies has covered eight provincial elections in Canada-more than any
other pollster in the country-and the results have accurately predicted the outcome of each of these
democratic processes.
http://angusreidstrategies.com/uploads/pages/pdfs/2008.03.28_Anniversary_1.pdf
http://www.angusreidstrategies.com/uploads/pages/pdfs/2008.12.09_QuebecElection.pdf
http://www.angusreidstrategies.com/uploads/pages/pdfs/2009.05.13_BCElection.pdf
http://www.angusreidstrategies.com/uploads/pages/pdfs/2009.06.10_NSElection.pdf
More information on the way Angus Reid Strategies conducts public opinion research can be found
at
http://www.angusreidstrategies.com/uploads/pages/pdfs/ARS.ARF.WP.pdf
- 30 -
For more information, please contact
our spokesperson listed in the footnote.
Copies of this poll are available on our website:
www.angusreidstrategies.com
CONTACT:
Andy Morris, Research Director, London, + 44-203-178-3952,
andy.morris@angus-reid.com
