The demand for mobile survey’s continues to gain traction with panelists and consumers increasingly answering surveys and questionnaires on their smartphones. Vision Critical is currently refining this channel and conducting research on “Mobile Research” to ensure that clients can offer the best mobile survey experience and get the highest quality data from their customers.

Our mobile team, including Monique Morden and Chris Ferneyough, recently presented on “The Best Practices In Mobile Research” at the latest ESOMAR event in Chicago. We sat down recently with Monique to discuss topics for our latest video series: “Making Research Mobile.” In this first installment, Monique discusses why mobile research is a focus right now and shares some of the key benefits offered from conducting research on mobile devices.

Video 1

Vision Critical’s Monique Morden discusses why she’s focused on Mobile Research

Video 2

Three Benefits Available Through Conducting Mobile Research