New York, January 15, 2010 – Companies like Coca-Cola, Nike, L’Oreal and Microsoft may or may not be making significant climate change and sustainability efforts, but the reality of those efforts are lost on consumers. That’s one of the findings of a new study, entitled MapChange 2010.

The study, commissioned by Vancouver-based green innovation brand agency, Change, was conducted by Vision Critical’s® global public affairs practice, Angus Reid Public Opinion, and non-profit company Climate Counts. Angus Reid Public Opinion surveyed more than 2,000 Americans regarding their perception of the sustainability efforts of more than 100 major brands in 10 sectors across the US. Those results were compared with scores on climate change action provided by Climate Counts, as part of their annual climate change study of well-known consumer brands.

“The results are very surprising,” says Mark Stoiber, Creative Director and President of Change. “Some companies that do a lot, as far as sustainability, are not getting their fair share of credit from consumers. And some companies that are not doing nearly enough are getting a lot of credit.”

Click here for more information and to download the MapChange 2010 Report.