The commercials are a particularly attractive feature of Super Bowl Sunday to respondents in both countries.

Many people in North America are interested in this Sunday’s Super Bowl, and the renowned commercials that are premiered during the telecast are just as attractive as the game itself, a new Angus Reid Public Opinion poll has found.

In the online survey of representative national samples, 74 per cent of respondents in the United States—and 49 per cent of respondents in Canada—say they will watch all or some of the Super Bowl this Sunday.

Features

The game itself has a broader appeal in the United States, with 65 per cent of Americans saying they are “very interested” or “moderately interested” in the contest on the gridiron, compared to 44 per cent in Canada.

However, the commercials top the list of interesting features of Super Bowl Sunday for Americans at 69 per cent. The ads are just as appealing to respondents in Canada as the game itself (44%).

Americans are more likely to voice interest in the halftime show than Canadians (57% in the U.S., 45% in Canada). Less than 40 per cent respondents on both sides of the border are looking forward to the pre-game and post-game shows.

Predictions

Two-in-five Americans (41%) think the New Orleans Saints will win Super Bowl XLIV, along with 29 per cent of Canadians.

However, when the views of self-described National Football League (NFL) fans are assessed, the numbers fluctuate. Almost three-in-five NFL fans in Canada (58%) predict a victory for the Indianapolis Colts. American NFL fans are evenly divided (47% pick the Saints to win the game, and 47% select the Colts).

Full Report, Detailed Tables and Methodology (PDF)

CONTACT:

Mario Canseco, Vice President, Public Affairs
+604 647 3570
mario.canseco@angus-reid.com