Peter Harris will open conference with “Why Listening is the new ‘black’ for Innovation”.

Innovate 2010 Conference
February 18 & 19, 2010
Sheraton on the Park, Sydney, Australia

Peter Harris’ Presentation:
Title: Why Listening is the new ‘black’ for Innovation
Date: February 18, 2010 at 9am

In this digital age, people use technology to share what they do, buy, think and watch. They’re sharing information about your brand… Are you listening? Peter Harris, Vision Critical’s Managing Director for Australia and New Zealand and National President of the Australian Market and Social Research Society (AMSRS), will share insight about why you should listen, who you should monitor, where people are talking and how you can listen to drive for innovation.

Highlights include:

• How to form closer and more frequent customer connections
• Why the focus on social media needs to be on sociology, not technology
• Why the focus on ROI – as a key indicator of future success – may be limiting the quality of insight
• How actively listening to customers can lead to smarter decisions and reduced risk
• How to implement the market research process for new NPD models