Angus Reid

Angus Reid
Executive Chairman

Dr. Angus Reid is the Executive Chairman of Vision Critical, one of the fastest growing technology companies in North America, and Canada’s most prominent, domestically owned, player in the market research and consumer insights space. 

Prior to Vision Critical, Angus was the CEO of the Angus Reid Group – a company he founded in Winnipeg in 1979. When it was sold to Paris based Ipsos in 2000, it was Canada’s largest research and polling company.

Angus was born in Regina, Saskatchewan and received his early education in Vancouver. He earned Bachelor and Master Degrees in Sociology from the University of Manitoba, and in 1974 he received a Ph.D. in Sociology from Carleton University in Ottawa.

Over the past four decades Angus has been the recipient of several awards and honors including a Canada Council Doctoral Fellowship, the National Health Research Scholar Award, the Davidson Dunton Award for Carleton University’s graduate of the year, the Entrepreneur of the Year Award (Services Category) and the annual award of distinction from the Canadian Public Affairs Association. He holds honorary doctorates from the University of Manitoba (1996), Simon Fraser University (2002) and Carleton University (2008). In 2010, he was inducted into the Canadian Marketing Hall of Fame. In 2012, the Canadian Sociology Association created the “Angus Reid Award” for outstanding practitioners in applied Sociology in Canada.

A speaker, commentator and author, Angus has delivered hundreds of addresses to professional and business audiences in Canada and around the world. In 1996, Doubleday published his Canadian best-seller; Shakedown: How the New Economy is Changing our Lives. The Angus Reid poll (a division of Vision Critical) features regular reports on public opinion trends. Angus Reid online polls on emerging social and political trends are regularly featured in the US, the UK and Australia. In the 2010, UK general election Angus polled for The Economist.

Angus was the founding chair of the Canada Center advisory board of the Washington based Woodrow Wilson Center. In addition, he has served on the board of the Public Policy Forum, the Rick Hansen Institute and the CKNW Children’s Fund. In 2003, Angus created the Angus Reid Foundation which supports higher education and health services in Canada. More recently, Angus started the Canada Monarcha Foundation to bring a Canadian presence to charitable activities in Mexico.  

Angus lives in West Vancouver with his wife Margaret.