About Us
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A New Way to Engage...

A real revolution is happening in the way organizations engage with their customers and how market research is conducted.

Not just a change from old to new mediums.
But new approaches are re-writing the rules of engagement.

The core to this revolution is a customer advisory panel and Vision Critical is leading the charge.

A customer advisory panel or proprietary panel is a dedicated group of people organizations can interact with on an ongoing basis, whenever they like and as often as they want.

We deliver the innovative tools and the expertise required to help companies recruit, engage and learn more from their own customer advisory panel.

  • Panel+™ is the backbone. It is the system to build and manage a custom online panel.
  • Fusion™ is our suite of rich media research applications and 3D environments to enhance the process.

Since launching in 2000, we've developed over 180 custom online panels and managed over a million panelists.

Testimonial
“When we had the demo, our reaction was ‘Wow! You can do all of this.’ And once we started using Vision Critical, it was really good. I enjoyed it. The questionnaire design module is attractive and easy to use. Vision Critical defined templates so that the panel members’ portal and the surveys have a consistent look and feel, reflecting the BusinessWeek design ethos."
BusinessWeek Magazine