Vision Critical
Branded Panels: How Candidness Attracts A New and Invaluable Insight
Posted March 9, 2010 in Featured, Market Research
By Jennifer Reid, SVP of Strategy & Monique Morden, EVP - Vision Critical
In today’s social media-driven market—in which transparency is among the most potent loyalty drivers of all—a new and powerful research tool has emerged. The online branded panel.
Where traditional panels will always be indispensible for their detachment—for how they reach respondents anonymously through an intermediary—a branded panel is like approaching customers with a tap on the shoulder. (What do you think of this? What else can we do for ... | Read More
The Evolution of Research: Blurring lines between Quant and Qual
Posted February 25, 2010 in Featured, Market Research
By: Monique Morden - EVP of Vision Critical Panels
Are the terms Qualitative and Quantitative obsolete or going through an evolutionary transformation. I would argue the latter. Let’s look at the two different angles to the discussion.
Qualitatively Interpreted Quantitative Methods: Quali-Quant
I am referring to a survey question that if posed to a large sample, generates quantitative data. Rating your satisfaction to a service, providing your likelihood to purchase product or your attitudes towards a social policy. ... | Read More
Key Components to Building a Successful Online Panel
Posted February 2, 2010 in Community Panel Management, Featured
By: Jennifer Reid - SVP Strategy, Vision Critical
[youtube]http://www.youtube.com/watch?v=Y6oFmm1lKno[/youtube]
| Read More
Making Research Mobile Part 3: Mobile vs. Online Results
Posted January 12, 2010 in Featured, Market Research
Monique Morden discusses the important factors researchers need to think through when planning mobile surveys, including: varying mobile devices, respondent engagement tactics, survey platform options (mobile and online), and the different technical requirements for each mobile operating system. An exciting discovery from Vision Critical's recent mobile research study shows that the data collected from mobile surveys is comparable to the results collected from desktop surveys. This important finding shows that mobile research will be easily integrated into existing research programs ... | Read More
Making Research Mobile – Video Series (Part 2)
Posted January 4, 2010 in Market Research
Our mobile team, including Monique Morden and Chris Ferneyough, recently presented on “The Best Practices In Mobile Research” at the latest ESOMAR event in Chicago. In this second installment of the Making Research Mobile Series, Monique discusses how mobile devices have an impact on the engagement of respondents.
Mobile Research - How different devices impact survey engagement
[youtube]http://www.youtube.com/watch?v=zeLiCUXerVY[/youtube]
| Read More
In Part 3 of the “Getting Started With Virtual Shopping” series, Su Ning Strube discusses some of the challenges that companies often face when considering virtual shopping for their research approach. Oftentimes, education about the shift in research methodology and process is required or order for clients to truly grasp the benefits available through this approach. In the second video, Su Ning discusses the types of tests that can be conducting through virtual shopping and explains how respondents are tracked ... | Read More
The Top 5 Must Dos of Respondent-Centric Research
Posted December 15, 2009 in Community Panel Management, Featured
BY JENNIFER REID, SVP OF STRATEGY
The following post is an excerpt from the full article: "The Top 5 Must Dos of Respondent-Centric Research"
By this point, the notion of considerate research shouldn’t be an envelope-pushing thing.
For years, brands and gurus and marketers have preached the return on investment of better listening, good corporate citizenship and respect for customers—or in the case of market research, respect for answer-givers.
Why, then, is this notion still considered innovative?
Treat others as you’d like to be treated.
Can ... | Read More
Making Research Mobile – Video Series (Part 1)
Posted December 10, 2009 in Market Research
The demand for mobile survey's continues to gain traction with panelists and consumers increasingly answering surveys and questionnaires on their smartphones. Vision Critical is currently refining this channel and conducting research on "Mobile Research" to ensure that clients can offer the best mobile survey experience and get the highest quality data from their customers.
Our mobile team, including Monique Morden and Chris Ferneyough, recently presented on “The Best Practices In Mobile Research” at the latest ESOMAR event in Chicago. We ... | Read More
With: Su Ning Strube, SVP of Technology Solutions
In Part 2 of the series “Getting Started With Virtual Shopping”, Su Ning Strube discusses the steps and objectives required in planning and conducting a successful virtual shopping research exercise. In the second video, Su Ning discusses the training and education that takes place with Vision Critical clients who are new to testing purchase behavior using online virtual environments.
Steps involved in conducting a virtual shopping research exercise
[youtube]http://www.youtube.com/watch?v=C1zT8s514x4[/youtube]
Training and educating clients about virtual shopping ... | Read More
Getting Started With Virtual Shopping – Part 1
Posted November 26, 2009 in Consumer Goods, Retail
With: Su Ning Strube, SVP of Technology Solutions
In Part 1 of the series "Getting Started With Virtual Shopping", Su Ning Strube discusses how rich, 3D, custom virtual environments offer clients the ability to learn about customer decision making at the point of purchase. In the second video, Su Ning provides insight into the industry sectors that are ideal candidates for virtual shopping research.
Getting Started With Virtual Shopping
[youtube]http://www.youtube.com/watch?v=h3_-9_lcE2c[/youtube]
Who Are The Best Candidates for Virtual Shopping?
[youtube]http://www.youtube.com/watch?v=zYLQBZI29p4[/youtube] | Read More
