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Even in the Digital Era, Canadians Have Confidence in Mainstream News Media

Posted May 11, 2011
According to a study released today by the Canadian Media Research Consortium (CMRC), nearly nine out of 10 Canadians consider information provided by traditional news media to be reliable and trustworthy. In contrast, only one-in-four thinks information from social networks is reliable. Younger Canadians (18 to 34 years of age) are a little more likely to express confidence in social media (33%). Young adults have more confidence in social networking sites and blogs than average, but they still rank them ...
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Vision Critical Appoints New Research Expert in US Retail Practice

Posted May 9, 2011 in Releases
Global research and technology firm Vision Critical® announces the appointment of David Williams as Senior Vice President, Retail Consumer Insights. In his new role, Williams will be responsible for utilizing Vision Critical’s custom panels and innovative research technologies to partner with leading retailers, helping them gain deeper insights from their customer base. Williams will be based in Minneapolis. Williams has over 20 years of marketing research and consumer insights expertise.  Previously he worked with Best Buy for 10 years in several roles, ...
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Immediate Audience Reaction to Royal Wedding One of Happiness and Pride

Posted May 2, 2011 in Releases
In a unique, same-day study, Vision Critical conducted an online survey of 400 people from across the UK to measure their emotional reactions while watching the wedding of Prince William and Kate Middleton. They were shown a five-minute video montage of footage and simultaneously clicked on words to describe their feelings as they watched (see methodology below). Media Testing in the Field: The Royal Wedding, April 29, 2011 Overall, respondents reported feeling high levels of happiness and pride while watching the footage. ...
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Vision Critical’s Andrew Reid Named Among Canada’s Brightest Business Leaders

Posted April 28, 2011 in Releases
Market research innovator, Andrew Reid, has been named one of Canada’s Top 40 Under 40 for 2010. He’ll receive the honour at a gala luncheon in Toronto on Tuesday. The pre-eminent business award for young achievers, the Top 40 Under 40 promotes mentorship, professional development and introduces these leaders as role models for young Canadians. Reid, son of the well-known Canadian public opinion pollster, Angus Reid, had a vision to create a technology company that could successfully combine his father’s market ...
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Social Networks Transforming How Canadians Get the News

Posted April 27, 2011 in Releases
According to a study released today by the Canadian Media Research Consortium (CMRC), more than two thirds of Canadians who use social networking sites value them as a way of keeping up with the news. News is increasingly becoming a shared social experience online for Canadians thanks to new digital platforms and services, according to the poll conducted by Vision Critical. It found that more than two thirds (71 per cent) of Canadians who say they visit social networking sites use them to ...
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Vision Critical Raises $20,000 for Japan Earthquake & Tsunami Relief Efforts

Posted April 26, 2011 in Releases
Global research and technology firm Vision Critical® is proud to announce a total donation of $20,000 to Médecins Sans Frontières/Doctors Without Borders (MSF) in the wake of the Japanese earthquake and tsunami disaster in unity with our Global Partner Program colleagues, INTAGE Group. Vision Critical’s President and Founder, Andrew Reid, immediately called for a campaign that would allow the company’s employees to make a contribution to the Japanese relief efforts, supported by a dollar-for-dollar corporate donation matching program. Vision Critical’s team reached ...
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SearchCIO Highlights How Intuit Uses Sparq to Stretch Their MR Budget

Posted April 21, 2011 in In The News
SaaS solutions offer more security and soft savings than once thought In an article on SearchCIO.com, Laura Smith discusses the emergence of SaaS (software as a service), profiling Intuit, a client of Vision Critical using the Sparq Community Panel platform to gather customer insights. "Two years ago, Intuit Inc. began using Vision Critical Communications Inc.'s Sparq SaaS to help the company innovate based on customer input. Intuit's software is used by two-thirds of the professional accountants in the U.S., according to Eric ...
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Real-time Emotion Tracking Exposes the Honest Truth About Audience Reactions

Posted April 21, 2011 in Releases
Marketers, broadcasters and public speakers take note: your content generates a range of emotional responses from your audience, but not necessarily the ones you’re aiming for. New technology from Vision Critical, a global leader in market research and Customer Insights, can help you perfect your content by exposing the detailed truth behind audience responses. Media Testing in the Field: Canadian Federal Leadership Debate, April 14, 2011 In a recent study, 1,075 eligible voters participated in a unique screening of the Canadian federal ...
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Vision Critical Appoints New Australian Account Director

Posted April 18, 2011 in Releases
Global research and technology firm Vision Critical® announces the appointment of Jodene Vining as Account Director for Australia and New Zealand. In her new role, Vining will support all Account Services of existing and new clients in Sydney. Vining brings with her an impressive background in blue chip retail and the fast moving consumer goods vertical. Prior to joining Vision Critical, she worked as a Senior Account Director on the Woolworths account at creative agency M&C Saatchi. Vining has also worked for ...
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Canadians Value Home Internet Connection More Than Other Media Devices

Posted April 12, 2011 in Releases
According to a collaborative survey conducted recently by the Canadian Media Research Consortium (CMRC) and Vision Critical, Canadians value their home Internet connection more than any other medium and younger Canadians have already begun to access most of their information and entertainment programming online. 42 per cent of Canadians say their home Internet connection would be the last media device they would be willing to give up. When asked where they find the most interesting news and information, a majority of respondents ...
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