Business Strategy

Why Target failed in Canada, and what other companies can learn from it

Less than two years after entering Canada, Target shocked the retail world by pulling out. Here’s what went wrong. … Continued

Marketing

3 companies that use “love” in their marketing campaigns

Love is in the air, and marketers are taking notice. Here’s a look at 3 recent love-related marketing campaigns. … Continued

Announcements

The 4 Tenets of Customer Love: A New Vision Critical E-book

Learn what you need to do to fully embrace the tenets of customer love in your enterprise. … Continued

Announcements

#ILoveCustomers: Love your customers and they will love you back [Contest]

It’s time we celebrate brands that show their love for their customers. … Continued

Marketing

3 bold predictions about marketing in 2015

If you’re wondering what to expect in the world of marketing in 2015, here are 3 predictions worth considering. … Continued

Business Strategy

Social media analytics can’t tell you how to serve your customers

When it comes to optimizing your customers’ experience, your social media dashboard might be leading you towards the wrong path. … Continued

Announcements

3 steps for BC tech’s success: Vision Critical Founder in Cantech Letter

BC tech is one of the province’s brightest sectors, but it needs to keep its momentum going, according to Vision Critical founder and president Andrew Reid. … Continued

Marketing

Why McDonald’s is betting on transparency for its new marketing campaign

McDonald’s Restaurants recently launched “Our Food. Your Questions,” a transparency program that invites public input about the company’s products. … Continued

Customer Intelligence

14 marketing & customer intelligence blog posts you may have missed in 2014

Vision Critical is wrapping up 2014 with a look back at its 14 most popular posts. … Continued

Marketing

3 reasons why social media can’t tell you who your customers are

You may not be listening to the vast majority of your social media audience, but they’re listening to you. … Continued

Business Strategy

3 ways CPG companies thrive in the age of the customer [this week’s reads]

Here are 3 innovative steps CPG companies are taking in order to meet the needs of today’s empowered shoppers. … Continued

Business Strategy

3 reasons media brands still lack a complete picture of their customers

Vision Critical‰’s Bruce Friend and renowned media expert Bill Harvey explore how customer empowerment is disrupting old ways of doing business. … Continued