Business Strategy

An ongoing conversation with engaged consumers

For the past hundred years or so, marketing research has relied on a ‰”push‰” process. Knock on people‰’s doors, stop them on the street, call them on their landline, cajole and browbeat them till they complete your survey. It‰’s what you needed to do to get a random sample of respondents. That‰’s how we did … Continued

Business Strategy

Fast research demonstrated in panel presentations

It‰’s no surprise that budgets are shrinking and with them so are timelines, however the need for speed is ever increasing. Last week saw the first (of hopefully many) Vision Critical run events in London. On Friday, we welcomed 35 research buyers and partners to Vinopolis for what turned into a nearly full day event, … Continued

Customer Intelligence

Sharers and lurkers, your invisible social media audience

What don‰’t you know about your social media audience? That is the question we tackled this week at the Mesh Confence, where we shared a sneak peak at the latest social media study from Vision Critical and Emily Carr University. Our slides presented info graphics created by Cheryl Loh, the Emily Carr student who also … Continued