In Part 3 of the “Getting Started With Virtual Shopping” series, Su Ning Strube discusses some of the challenges that companies often face when considering virtual shopping for their research approach. Oftentimes, education about the shift in research methodology and process is required or order for clients to truly grasp the benefits available through this approach. In the second video, Su Ning discusses the types of tests that can be conducting through virtual shopping and explains how respondents are tracked throughout the experience.

Overcoming methodology and process challenges for virtual shopping research

How respondents are tracked and tested in virtual shopping research

Learn more about Virtual Shopping, watch a demo on Vision Critical’s Virtual ShelfSet.