Monique Morden discusses the important factors researchers need to think through when planning mobile surveys, including: varying mobile devices, respondent engagement tactics, survey platform options (mobile and online), and the different technical requirements for each mobile operating system. An exciting discovery from Vision Critical’s recent mobile research study shows that the data collected from mobile surveys is comparable to the results collected from desktop surveys. This important finding shows that mobile research will be easily integrated into existing research programs and will only expand in usage by clients over the coming years.

Research shows that mobile surveys offer comparable data to desktop surveys