by Vision Critical Executive Vice President Monique Morden Mobile research is a pretty broad term covering everything from SMS surveys, research through mobile applications and web-based research. It is important to understand the nuances among those different options. SMS Surveys can be done on any mobile devices whether the newest of smartphones or the oldest school mobile devices imaginable. The question and answer process is done through text messaging. It can be a bit tedious with the back ...
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by Monique Morden For those of us in the industry, we have been talking about mobile research for years. We've seen it coming like a big freighter in the distance; unsure of its exact arrival date but quite sure that it was growing bigger and getting closer. Occasionally, we wondered if the vast horizon was playing tricks but now we can see the ship isn’t a freighter but a cruise liner. Make no mistake – mobile has arrived. ...
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Take a peek inside the Vision Critical engine room – Understanding Interaction Design and Usability The Vision Critical Interaction Design and Usability group designs the user interface of our software products: our passion is for improving the day-to-day experience of users of our software. We work primarily on SparqTM and Firefly, with an eye to both the user interfaces our clients use and the communities and surveys respondents participate in. We also work on special projects that range from custom research ...
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Vision Critical is pleased to announce the launch of the Condé Nast Traveler Navigator Panel. Condé Nast Traveler was founded in 1987 and is one of the most trusted names in travel. The magazine was founded on a simple yet revolutionary principle: Truth in Travel. With the goal of experiencing the world exactly as its readers do, Condé Nast Traveler correspondents travel anonymously and pay their own way—unlike many travel publications, which often accept free travel and accommodations. This guiding ...
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Vision Critical is pleased to announce the launch of its newest client panel with SAIT Polytechnic (the Southern Alberta Institute of Technology). SAIT is renowned for its training expertise spanning the trades through to degrees. SAIT offers programs in advanced technologies and industries including energy, construction, business, and health and public safety. Established in 1916, SAIT provides training to 70,000 course and program registrants each year. The Institute generates $1.6 billion of economic activity with a graduate employment rate of 91%. ...
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By Matt Kleinschmit, Senior Vice President, Media According to Duke University’s 2010 CMO survey of elite marketers, marketing expenditures on social media are expected to reach 18 per cent within five years. Still, relatively little is known about how best to reach, engage and activate consumers within this unique and nuanced medium compared to traditional channels such as television, radio and print. A team of Vision Critical researchers has studied the preferences and behaviour of social networkers in the United States, Britain ...
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Ongoing close collaboration with all our clients allows Vision Critical to establish repeatable Best Practices for the market research industry. In the spirit of constant learning and innovation, we are sharing some of our newest Best Practices below. Have you explored the best ways in which to engage your panel using social media? Vision Critical’s Laura Davies, SVP of Panel Strategy & Innovation, shares her step-by-step guide to using social media for panel engagement. We begin by sharing Part One: Why ...
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By Nonie Dalton, Product Manager Sparq online community panels are designed to help you better understand your customers and what makes them tick – and we’re continually improving it so that you can get the most out of the platform while meaningfully engaging and connecting with respondents. We’re excited to introduce a collection of new features this month, based on your valuable feedback. All features described below will be available automatically on your panel unless otherwise noted. Enhanced Media Streaming Capabilities Vision Critical’s ...
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By Chris Whitmore, Head of Research & Development The Hackathon: R&D takes on their first coding marathon Vision Critical’s Research and Development group did something a little off the wall last month and ran our first Hackathon. Hackathons are coding marathons with a focus on delivering innovative and creative solutions in a single session. This is crazy entrepreneurship at its finest and typically something you’d see in Silicon Valley. Our Hackathon involved 33 people with a variety of skills from across the Tech ...
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By Jonathan Steele, Account Director, Panels East The Panel Summit has evolved over the past three years from a two-day event in Whistler back in 2008 to a two-city, single day event in Toronto and New York in 2009. For many months, the folks in Vision Critical’s Panel Services and Marketing departments worked hard together to organize an even bigger and better event in Toronto, New York and San Francisco for 2010. We welcomed more than 120 clients to the series of ...
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