social media

social media

4 reasons why social media marketers should embrace the customer revolution

Recently, I had to help my boyfriend find airline tickets for an emergency trip. To find the cheapest airfare, we did what any logical person would do today: search online. We looked at price comparison sites. We read blog posts for tips on how to get cheap flights for urgent trips. And we scoured review sites to make sure that we were dealing... Read More

3 remarkable stories of companies engaging the empowered customer

Mark Cuban, owner of the Dallas Mavericks and star of the show Shark Tank, once said, “Treat your customers like they own you. Because they do.”  That quote perhaps best captures the essence of the customer revolution. Your customers today have increasing access to more choices, more information, and more opportunities than ever before... Read More

What the rise of anonymous social networks means for marketing and customer intelligence

Did you know that anonymous social networks are already rising rapidly? In his latest article for FORTUNE Magazine, Vision Critical Founder Andrew Reid shares some interesting stats about anonymous networks. Whisper, for instance, already draws more than 2.5 billion page views a month. Snapchat has 26 million users. The rise of... Read More

9 trends driving the customer revolution

As we outlined in Six Commandments for Surviving the Customer Revolution, we are now living in the age of the empowered customer. In this blog post, we’ll look at the many disparate but related trends contributing to the customer revolution and dissect how they empower your customers today.   In marketing land, we tend to be attracted to... Read More