social media

social media

3 reasons why social media can’t tell you who your customers are

You may not be listening to the vast majority of your social media audience, but they’re listening to you. That’s one of the key insights in our latest report, What Social Media Can’t Tell You About Your Customers. That report reveals that the social media audience comprises three distinct kinds of social media users: enthusiasts (those who... Read More

New data reveals what social media analytics can’t tell you about your customers [Infographic]

Social media analytics can’t tell you how to become a more customer-centric company. That’s the core finding of our latest report, What Social Media Analytics Can’t Tell You About Your Customers, released today. The report draws its findings from our partnership with three Vision Critical customers: a major motion picture studio, a renowned... Read More

3 questions retailers need to answer about social commerce this Black Friday

As Black Friday quickly approaches, retailers are getting ready for one of the busiest sales seasons of the year. As retailers begin to ramp up their in-store strategy and prepare for e-commerce and m-commerce, I personally wonder how many think about s-commerce. Yes, s-commerce. As in social commerce.  Americans spend enough time... Read More

4 examples of companies that took a human approach to marketing

To be successful in marketing today, companies need to be more human. As we revealed in a recent blog post and a webinar, customers expect companies to speak to them clearly and genuinely—to embrace a human-to-human (H2H) approach. But how does an H2H approach in marketing look like in a business setting? In this week’s roundup, we look at... Read More