social media

social media

Infographic: Sharers in the collaborative economy are active online and on social media

In our latest report, Sharing is the New Buying: How to Win in the Collaborative Economy, we revealed that sharers in the collaborative economy are more likely to participate in online activities. As you can see in the infographic below, people who participate in the collaborative economy are more likely to engage in many different kinds of... Read More

Your sneak peek: How brands can win in the Collaborative Economy

In the collaborative economy, the people formerly known as your consumers aren’t simply consumers. They buy and sell pre-owned goods on eBay and Craigslist. They offer accommodation on sites like Airbnb. They get funding from peers on websites like Indiegogo and Kickstarter.  This new way of doing business will soon become a real problem... Read More

Top marketing, business and research posts from the Vision Critical blog in 2013

And that’s a wrap. From marketing tips to thoughts on the evolution of the research practice, the Vision Critical blog had a busy year. Based on page views, here are our most popular marketing, business and research blog posts published in 2013:   1. How social media drives purchasing In June 2013, we released our white paper, From... Read More

7 critical questions to ask when doing ad testing

“The people of Tibet are in trouble, their very culture in jeopardy. But they still whip up an amazing fish curry. And since 200 of us bought on, we’re getting $30 worth of Tibetan food for just $15 at Himalayan restaurant in Chicago.” When Groupon aired this commercial during the 2011 Super Bowl, the social media backlash... Read More