If you think Pinterest was a passing trend that doesn't matter to your brand or customers, think again.
That's one of the lessons in the presentation we deliver today at the Path to Purchase Institute's Shopper Marketing Summit. The Summit gathers many of the brightest lights in the retail and CPG space, bringing them together to tackle the... Read More
social media
Customer engagement matters to companies of every size
Vision Critical has a multitude of Fortune 1000 clients, and more than a third of the 2012 Interbrand 100 are working with us. That’s great, but there is a misconception in the broader market that proprietary Community Panels are only accessible to the world’s largest organizations.
It’s Not Just For the Big Boys
It’s true that Community Panels... Read More
Latest data on Facebook, Twitter and other social networks
Back in the 1980s, marketing scientist and statistician Andrew Ehrenberg extended William McPhee’s double jeopardy model into the world of market research and fast moving consumer goods (FMCG in Europe and CPG in North America). Ehrenberg showed that larger brands tended not only to have more customers, but their customers were also more loyal.... Read More
Four disruptive changes in market research
Looking at the next 18 months, I can see four disruptive changes impacting the insight business and market research in a big way, and this post looks at these four.
However, my four may not be the ones you had assumed if you had followed the buzz from recent industry conferences. In my next two blogs I will cover four other factors that are going... Read More
