social media

social media

4 examples of companies that took a human approach to marketing

To be successful in marketing today, companies need to be more human. As we revealed in a recent blog post and a webinar, customers expect companies to speak to them clearly and genuinely—to embrace a human-to-human (H2H) approach. But how does an H2H approach in marketing look like in a business setting? In this week’s roundup, we look at... Read More

Marketing rock star and social media visionary Scott Monty to keynote the 2014 Vision Critical Summit

Today, we’re excited to announce that Scott Monty (Ford, SHIFT Communications) is joining us at the Vision Critical Summit 2014, in New York City on October 8 and 9 as our keynote speaker. A celebration of strategic thinking and technological innovation, the Vision Critical Summit is an annual event that connects the best and brightest minds in... Read More

4 reasons why social media marketers should embrace the customer revolution

Recently, I had to help my boyfriend find airline tickets for an emergency trip. To find the cheapest airfare, we did what any logical person would do today: search online. We looked at price comparison sites. We read blog posts for tips on how to get cheap flights for urgent trips. And we scoured review sites to make sure that we were dealing... Read More

3 remarkable stories of companies engaging the empowered customer

Mark Cuban, owner of the Dallas Mavericks and star of the show Shark Tank, once said, “Treat your customers like they own you. Because they do.”  That quote perhaps best captures the essence of the customer revolution. Your customers today have increasing access to more choices, more information, and more opportunities than ever before... Read More