Fast-grower seeks outlandish thinkers.

Must not abide red tape. Must value laughter as much as opportunity. Firecrackers, Eccentrics and Life-Enthusiasts welcome.

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At Vision Critical®, we lead the world in interactive research, a new direction steeped in the heritage of the Angus Reid family. We’re growing fast, developing cutting-edge technology and research techniques that bring clients the insight they need to get inspired, be innovative and make bankable decisions.

ON TRUSTED TALENT

Our people are rewarded for going out on a limb—with stock options as well as recognition. Positive change and growth is something we do often. We don’t tend to stagnate. If there’s an opportunity, we encourage people to direct the success of their piece of the VC universe. Assuming reasonable due diligence, we don’t want people to wait for permission to take initiative, or to be creative, or to spark something new.

We operate in a way that’s counter to bureaucracy because we’re blessed with exceptionally talented people—people that we trust. It’s as simple as that.

THE REWARDS OF THE CEILINGLESS OFFICE

On the VC team, you’ll mine for insight on behalf of 25% of the world’s top brands, working with the best market research software anywhere. Our smart, high-energy people make interactive research into something that sparks—and turn potential into marketable reality.

As Vision Critical’s business grows, so will your career. We hire people with drive and personality—and as positions become available (they really do), we promote from within. Team members move around the world and into new realms of opportunity, and a wealth of training opportunities and workshops is offered to anyone hungry for growth.

BECAUSE LIFE’S TOO SHORT TO BE LIFELESS

Barbecues in the summer, employee appreciation parties, recreational sports teams, health workshops. We do all that—but more important, we laugh together. Walk the halls of Vision Critical from London to Vancouver and you’ll feel the camaraderie in the air as well as high-stakes ambition. We all want to feel like the work we do contributes to something profound, or useful, or joyful. And we want to make that contribution in an environment that makes us feel fulfilled and acknowledged and happy—not just at the company picnic, but on an ordinary Monday morning.

ENTREPRENEURIALISM ONLY SEEDS IN A PLACE THAT GENUINELY WELCOMES IT

“Last year we started an initiative with our R&D team—we focused half of our resources at a particular growth opportunity, a chance to transform a component of our technology. We verified the business case with rigor, of course, but it was a fairly radical and speculative idea that required a significant investment of money and time . A lot of companies would balk at that. Most would shut the idea down completely for the sake of not diverting billable hours. For VC, it’s not just a matter of taking care of ‘now’. It’s a fluidity, a high comfort level with supporting innovation in a concrete way rather than just talking about it.”
- Mike Rodenburgh
SVP Consumer Goods Practice

BE RESPECTED FOR WHO YOU ARE AS MUCH AS WHAT YOU CONTRIBUTE

We treat our employees with the same integrity and reverence we treat our clients. Earlier this year we announced that we expected to be profitable, and we made a promise around sharing that profit with the people who made it happen. We’re doing that now.

We believe in vigor of personality, and in quirks and –isms of all kinds. In discovering new talent, it’s this seeking out of like-minded souls that assembles an eclectic, more genuine team.

“People show up in a suit in the interview and you can see it on their face—they think dammit, I didn’t need this suit. I like that. A leader orchestrates the best possible mix of people, and of enthusiasm. A suit is irrelevant.”
- Andrew Reid
President & Founder

Learn more: Read an interview with our founder Andrew Reid

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