When 1+1 is More Than 2: A New Research Company is Born

By: Brian Mitchinson, SVP of Marketing, Vision Critical When two companies merge, everyone wants to know why. Especially when those two companies saw a combined growth rate of 4600% over 4 years—pretty much a perfect example of not broken, doesn’t need fixing. So why change when each entity is doing so well, just as they are? Put simply, a marriage of classic research big guns and innovative new tools is inevitable. Best to let Angus [1], our CEO, explain. “The internet has ... | Read More