By: Daniel Alexander-Head - Engagement Strategy Director, Australia It would have taken a pretty long blink to miss the brand exodus from one-way “push” marketing to promoting multi-directional conversations with customers – primarily in the form of online communities. Setting up a successful community, even with your most loyal customers, takes a lot of planning. One of the biggest mistakes that brands make when they set out to start a community is jumping in head first ... | Read More

By: Jennifer Reid - SVP Strategy, Vision Critical [youtube]http://www.youtube.com/watch?v=Y6oFmm1lKno[/youtube] | Read More

BY JENNIFER REID, SVP OF STRATEGY The following post is an excerpt from the full article: "The Top 5 Must Dos of Respondent-Centric Research" [1] By this point, the notion of considerate research shouldn’t be an envelope-pushing thing. For years, brands and gurus and marketers have preached the return on investment of better listening, good corporate citizenship and respect for customers—or in the case of market research, respect for answer-givers. Why, then, is this notion still considered innovative? Treat others as you’d like to be ... | Read More