Featured
Branded Panels: How Candidness Attracts A New and Invaluable Insight
Posted March 9, 2010 in Featured, Market Research
By Jennifer Reid, SVP of Strategy & Monique Morden, EVP - Vision Critical
In today’s social media-driven market—in which transparency is among the most potent loyalty drivers of all—a new and powerful research tool has emerged. The online branded panel.
Where traditional panels will always be indispensible for their detachment—for how they reach respondents anonymously through an intermediary—a branded panel is like approaching customers with a tap on the shoulder. (What do you think of this? What else can we do for ... | Read More
The Evolution of Research: Blurring lines between Quant and Qual
Posted February 25, 2010 in Featured, Market Research
By: Monique Morden - EVP of Vision Critical Panels
Are the terms Qualitative and Quantitative obsolete or going through an evolutionary transformation. I would argue the latter. Let’s look at the two different angles to the discussion.
Qualitatively Interpreted Quantitative Methods: Quali-Quant
I am referring to a survey question that if posed to a large sample, generates quantitative data. Rating your satisfaction to a service, providing your likelihood to purchase product or your attitudes towards a social policy. ... | Read More
The Rise of Cloud Computing
Posted February 23, 2010 in Featured, Technology
By: Chris Ferneyhough - SVP Technology Practice – Vision Critical
If you are a regular reader of tech blogs, chances are you've noticed the term "cloud computing" being thrown around with increasing frequency. So, what is cloud computing and why is receiving so much attention lately?
Generally speaking, cloud computing is service delivery over the Internet. If you've got a webmail account, like Gmail or Hotmail, you are using a cloud computing service. Continuing with the email example, the traditional approach to ... | Read More
Stop, Collaborate and LISTEN: Market Research with Ears Wide Open
Posted February 17, 2010 in Featured, Market Research
By: Peter Harris, EVP & Managing Director Australia - Vision Critical
So I am a trained marketer and a Qualified Practicing Market research professional (QPMR) working in Australia for an international strategic interactive research agency, Vision Critical. I am on a quest to make market and social research more engaging and useful to business as I have seen the outcomes of good research really help drive business and government decision/policy making.
Last year I wrote and spoke about the research profession ... | Read More
By: Jeff Vidler, SVP & Managing Director, Radio - Vision Critical
All consumer research is essentially a conversation. And so it is with radio research. Whether you speak to listeners on the phone, hire a research company like Vision Critical to ask some structured questions, or dissect the results through an audience rating survey, you’re engaging in a conversation. Listeners speak through their words or actions and programmers respond. Programmers make changes and the listeners in turn provide the necessary ... | Read More
How Technology and Life Intertwine: An International Study
Posted February 8, 2010 in Featured, Technology
By Andrew Grenville, Chief Research Officer - Vision Critical
As technological advances create a growing enticement to consumers, the level of integration that people subscribe to with gadgets and inventions becomes increasingly interesting – and segmented. A recent international survey on technology adoption has identified four technological people groups: The Techno Elites, The Technology Challenged, The Pragmatic Users, and The Techno Snails. All four segments have been identified and profiled, complete with video interviews, in Vision Critical’s Technology Segmentation Study.
The segments ... | Read More
Key Components to Building a Successful Online Panel
Posted February 2, 2010 in Community Panel Management, Featured
By: Jennifer Reid - SVP Strategy, Vision Critical
[youtube]http://www.youtube.com/watch?v=Y6oFmm1lKno[/youtube]
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By: Matt Kleinschmit - Senior Vice President
So here we are, at the precipice, staring into the unknown, with our best days seemingly behind us and the chance of a grand collapse just below. It has been a long and prosperous trek into the digital future thus far, with innovative digital options wooing new customers to consume our content. But in the last little while, these same digital options have evolved into a new emerging media landscape, an increasingly empowered and ... | Read More
The Surprising Success of Netbooks and the Rise of the Tablet
Posted January 25, 2010 in Featured, Technology
By Chris Ferneyhough - SVP Technology Practice – Vision Critical
One of the more surprising tech trends of 2009 was the success of the netbook. If you are unfamiliar with netbooks, think of a laptop - but smaller, lighter, and much less powerful than most traditional laptops. The smaller form factor of netbooks makes them appealing to those who want even more portability than traditional laptops offer. And of course another undeniable appeal of netbooks is that they are less expensive ... | Read More
Neither Agree Nor Disagree: Why Fish Don’t Belong In Apple Sauce
Posted January 19, 2010 in Featured, Research Methodology
By: Andrew Grenville - Chief Research Officer
It drives me bonkers when researchers, trying to understand people’s attitudes, use a scale that allows people to say they “neither agree nor disagree”. This renders the statement nigh upon useless. The problem is a variation on the conundrum of comparing apples and oranges.
When we ask someone how much they agree or disagree with a statement, we are asking them where, on a continuum, they stand. The continuum can be sliced ... | Read More
