By: John Gilfeather, Executive Advisor to Vision Critical Companies are glad to be out of the limelight, but may be missing the boat. Overheard at a conference the other day was a corporate PR person from a beleaguered company saying. “Thank heavens for BP. Now we are not on the front pages.” But the truth is that even companies that have been traditionally highly respected are feeling the public backlash. In this time of unprecedented cynicism and public mistrust Vision Critical ... | Read More

By: John Gilfeather, Executive Advisor to Vision Critical Has there ever been a better time to talk about corporate reputation? Financial collapses. Venerable old firms being swallowed up or disappearing. Unsafe products being sold and deaths resulting. Major corporations being bailed out by the government. Bonuses being paid to executives who presided over colossal failures. Is there any wonder that corporations are being battered by the American Public? Vision Critical just completed a study of the reputations of 54 companies. Each company was ... | Read More

By Andy Morris, Research Director of Angus Reid Public Opinion’s UK practice Today, The Economist [1] has released the results of a ground breaking poll from Angus Reid Public Opinion, the public affairs practice of Vision Critical. For the first time in Britain—and only the second time anywhere in the world—we have conducted a voting intention poll by showing voters the ballot as they will see it in their constituency. Names and parties appear in an online question with the respondent ... | Read More

By: Daniel Alexander-Head: Engagement Strategy Director The last couple of years have been a pretty scary time for a lot of marketers and researchers with the spurt in growth of Social Media. It was easy for us to get comfortable in the processes and procedures that we developed over the last few decades - we controlled the agenda, broadcasted our messages and spent money to buy the silence of zombie-like customers who absorbed everything we said and acted on everything we ... | Read More

By Chris Ryan, VP of Interactive Design & Usability - Vision Critical [youtube]http://www.youtube.com/watch?v=3Z5dEGv25ys[/youtube] | Read More

By Jennifer Reid, SVP of Strategy & Monique Morden, EVP - Vision Critical In today’s social media-driven market—in which transparency is among the most potent loyalty drivers of all—a new and powerful research tool has emerged. The online branded panel. Where traditional panels will always be indispensible for their detachment—for how they reach respondents anonymously through an intermediary—a branded panel is like approaching customers with a tap on the shoulder. (What do you think of this? What else can we do for ... | Read More

By: Monique Morden - EVP of Vision Critical Panels Are the terms Qualitative and Quantitative obsolete or going through an evolutionary transformation. I would argue the latter. Let’s look at the two different angles to the discussion. Qualitatively Interpreted Quantitative Methods: Quali-Quant I am referring to a survey question that if posed to a large sample, generates quantitative data. Rating your satisfaction to a service, providing your likelihood to purchase product or your attitudes towards a social policy. ... | Read More

By: Peter Harris, EVP & Managing Director Australia - Vision Critical So I am a trained marketer and a Qualified Practicing Market research professional (QPMR) working in Australia for an international strategic interactive research agency, Vision Critical. I am on a quest to make market and social research more engaging and useful to business as I have seen the outcomes of good research really help drive business and government decision/policy making. Last year I wrote and spoke [1] about the research ... | Read More

Monique Morden [1] discusses the important factors researchers need to think through when planning mobile surveys, including: varying mobile devices, respondent engagement tactics, survey platform options (mobile and online), and the different technical requirements for each mobile operating system. An exciting discovery from Vision Critical's recent mobile research study [2] shows that the data collected from mobile surveys is comparable to the results collected from desktop surveys. This important finding shows that mobile research will be easily integrated into existing ... | Read More

[1] Our mobile team, including Monique Morden [2] and Chris Ferneyough [3], recently presented on “The Best Practices In Mobile Research” [4] at the latest ESOMAR event in Chicago. In this second installment of the Making Research Mobile Series, Monique discusses how mobile devices have an impact on the engagement of respondents. Mobile Research - How different devices impact survey engagement [youtube]http://www.youtube.com/watch?v=zeLiCUXerVY[/youtube] [1] http://www.visioncritical.com/wp-content/uploads/2009/12/monique_morden_2.jpg [2] http://www.visioncritical.com/who-we-are/experts/monique-morden/ [3] http://www.visioncritical.com/who-we-are/experts/chris-ferneyhough/ [4] http://www.visioncritical.com/2009/11/mobile-research-is-the-next-big-thing-finally-ready-for-primetime/ | Read More