Market Research
Branded Panels: How Candidness Attracts A New and Invaluable Insight
Posted March 9, 2010 in Featured, Market Research
By Jennifer Reid, SVP of Strategy & Monique Morden, EVP - Vision Critical
In today’s social media-driven market—in which transparency is among the most potent loyalty drivers of all—a new and powerful research tool has emerged. The online branded panel.
Where traditional panels will always be indispensible for their detachment—for how they reach respondents anonymously through an intermediary—a branded panel is like approaching customers with a tap on the shoulder. (What do you think of this? What else can we do for ... | Read More
The Evolution of Research: Blurring lines between Quant and Qual
Posted February 25, 2010 in Featured, Market Research
By: Monique Morden - EVP of Vision Critical Panels
Are the terms Qualitative and Quantitative obsolete or going through an evolutionary transformation. I would argue the latter. Let’s look at the two different angles to the discussion.
Qualitatively Interpreted Quantitative Methods: Quali-Quant
I am referring to a survey question that if posed to a large sample, generates quantitative data. Rating your satisfaction to a service, providing your likelihood to purchase product or your attitudes towards a social policy. ... | Read More
Stop, Collaborate and LISTEN: Market Research with Ears Wide Open
Posted February 17, 2010 in Featured, Market Research
By: Peter Harris, EVP & Managing Director Australia - Vision Critical
So I am a trained marketer and a Qualified Practicing Market research professional (QPMR) working in Australia for an international strategic interactive research agency, Vision Critical. I am on a quest to make market and social research more engaging and useful to business as I have seen the outcomes of good research really help drive business and government decision/policy making.
Last year I wrote and spoke about the research profession ... | Read More
Making Research Mobile Part 3: Mobile vs. Online Results
Posted January 12, 2010 in Featured, Market Research
Monique Morden discusses the important factors researchers need to think through when planning mobile surveys, including: varying mobile devices, respondent engagement tactics, survey platform options (mobile and online), and the different technical requirements for each mobile operating system. An exciting discovery from Vision Critical's recent mobile research study shows that the data collected from mobile surveys is comparable to the results collected from desktop surveys. This important finding shows that mobile research will be easily integrated into existing research programs ... | Read More
Making Research Mobile – Video Series (Part 2)
Posted January 4, 2010 in Market Research
Our mobile team, including Monique Morden and Chris Ferneyough, recently presented on “The Best Practices In Mobile Research” at the latest ESOMAR event in Chicago. In this second installment of the Making Research Mobile Series, Monique discusses how mobile devices have an impact on the engagement of respondents.
Mobile Research - How different devices impact survey engagement
[youtube]http://www.youtube.com/watch?v=zeLiCUXerVY[/youtube]
| Read More
Research in 2010 and the Decade Beyond: A Vision of the Future
Posted December 21, 2009 in Featured, Market Research
By Andrew Grenville, Chief Research Officer - Vision Critical
The market research world will undergo tremendous transformations over the next decade. There will be industry-altering births, deaths, explosions and implosions. Here are four things that will define survey research in the coming year and decade.
1. Terrible DIY research will almost kill the industry, but research will arise leaner, meaner and smarter.
With access to Survey Monkey, Zoomerang and the like, coupled with cheap access panels and other sources of questionable ... | Read More
Making Research Mobile – Video Series (Part 1)
Posted December 10, 2009 in Market Research
The demand for mobile survey's continues to gain traction with panelists and consumers increasingly answering surveys and questionnaires on their smartphones. Vision Critical is currently refining this channel and conducting research on "Mobile Research" to ensure that clients can offer the best mobile survey experience and get the highest quality data from their customers.
Our mobile team, including Monique Morden and Chris Ferneyough, recently presented on “The Best Practices In Mobile Research” at the latest ESOMAR event in Chicago. We ... | Read More
Finding the Research Sweet Spot: The Tale of Community Panels
Posted December 8, 2009 in Featured, Market Research
By: Monique Morden - EVP of Vision Critical
Panels. Communities. Community Panels. It’s not just semantics. Over the past year, there has been some blurring in the world of proprietary communities and panels. The two worlds are colliding to create a slightly morphed version of the two. But let’s back up a bit.
Panels have traditionally referred to quantitative research involving larger sample sizes, usually in the thousands. Panels provide clients with a cost effective mechanism for obtaining ... | Read More
How the Recession is Reshaping Research
Posted November 30, 2009 in Featured, Market Research
By: Angus Reid, CEO - Vision Critical
What’s the cowbell of the market research industry? This unlikely question came to me as I was reading an old issue of the New Yorker in my dentist’s office several weeks ago. The magazine contained a brilliant piece by musicologist Alex Ross on how changing technology has favoured some sounds over others. “Classical music,” he wrote, “which had been the mainstay of the 19th century, had a hard time gaining a foothold in the ... | Read More
ESOMAR Takeaway: The Emerging Art of Listening
Posted November 6, 2009 in Market Research
BY: MONIQUE MORDEN - Executive Vice President – Vision Critical
The recent ESOMAR in Chicago presented our industry with a new way of looking at research: listening as opposed to our default of asking. The web offers an unprecedented amount of information just waiting to be mined for research purposes. The challenge today is not only finding the right information, but packaging it in a digestible format. Two papers at ESOMAR presented ideas on how to achieve this: one involved ... | Read More
