By Jeff Vidler - SVP & Managing Director, Radio, Vision Critical As borders open up in today’s global marketplace, research can help you size up the opportunities lying on the other side of the fence. By seeing how other markets behave, global research can also help you get a fresh perspective on the hidden opportunities in your home market. We recently conducted a study using Vision Critical’s global access panels that drives both of these points home. Radio Futures 2010 [1] was ... | Read More

By: Jeff Vidler, SVP & Managing Director, Radio - Vision Critical All consumer research is essentially a conversation. And so it is with radio research. Whether you speak to listeners on the phone, hire a research company like Vision Critical [1] to ask some structured questions, or dissect the results through an audience rating survey, you’re engaging in a conversation. Listeners speak through their words or actions and programmers respond. Programmers make changes and the listeners in turn provide the ... | Read More

By: Matt Kleinschmit - Senior Vice President So here we are, at the precipice, staring into the unknown, with our best days seemingly behind us and the chance of a grand collapse just below. It has been a long and prosperous trek into the digital future thus far, with innovative digital options wooing new customers to consume our content. But in the last little while, these same digital options have evolved into a new emerging media landscape, an increasingly empowered and ... | Read More

By: Jeff Vidler, Senior VP & Managing Director, Radio for Vision Critical If you’re a regular reader of Ad Age [1] or Wired [2], you’ve probably come across Bob Garfield [3]. A very funny writer, he makes for an entertaining read. But be forewarned: you need a taste for gallows humour. Bob’s outlook for the traditional media is both blunt and bleak. Garfield’s new book, The Chaos Scenario [4], is getting a lot of attention. Mainly because he strives to ... | Read More