Media
By: Jeff Vidler, SVP & Managing Director, Radio - Vision Critical
All consumer research is essentially a conversation. And so it is with radio research. Whether you speak to listeners on the phone, hire a research company like Vision Critical to ask some structured questions, or dissect the results through an audience rating survey, you’re engaging in a conversation. Listeners speak through their words or actions and programmers respond. Programmers make changes and the listeners in turn provide the necessary ... | Read More
By: Matt Kleinschmit - Senior Vice President
So here we are, at the precipice, staring into the unknown, with our best days seemingly behind us and the chance of a grand collapse just below. It has been a long and prosperous trek into the digital future thus far, with innovative digital options wooing new customers to consume our content. But in the last little while, these same digital options have evolved into a new emerging media landscape, an increasingly empowered and ... | Read More
The Digital Media Revolution: Chaos, or a New Order?
Posted October 16, 2009 in Media
By: Jeff Vidler, Senior VP & Managing Director, Radio for Vision Critical
If you’re a regular reader of Ad Age or Wired, you’ve probably come across Bob Garfield. A very funny writer, he makes for an entertaining read. But be forewarned: you need a taste for gallows humour. Bob’s outlook for the traditional media is both blunt and bleak.
Garfield’s new book, The Chaos Scenario, is getting a lot of attention. Mainly because he strives to shake loose any lingering ... | Read More
