Newsroom
The Retail Innovation & Marketing Conference
March 2 – 4, 2010
Westin St. Francis, San Francisco
Bon-Ton & Vision Critical Roundtable Presentation:
TOPIC: Voice of the Customer: How Bon-Ton’s Research Utilizes their Customer Panels and How the Learnings are applied to Marketing and Merchandising Efforts
DATE: March 4, 2010, 2:05-2:50pm at Roundtable 5
Colleen Mayer, Bon-Ton’s VP of Marketing and Admin Services, and Scott Switzer, Vision Critical’s Director of Business Development for US Retail, will lead this roundtable discussion. They’ll share ideas, processes and technologies regarding how Bon-Ton has tapped into customer insight using a Vision Critical online community panel.
Bon-Ton is one of the leading fashion retailers in the United States, operating 278 stores, under various names, in 23 states.
Click here for more information about the inaugural Retail Innovation & Marketing Conference.
