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Releases

Olympic Spending Nets Gold for Top Olympic Sponsors

Posted March 1, 2010 in Releases
Extensive study by Vision Critical’s Public Affairs division reveals Olympic sponsorship has boosted brand awareness for top Olympic sponsors – and at least one non-sponsor. Toronto, March 1, 2010 – Olympic sponsorship has been worth its weight in gold for brands like HBC/The Bay. That National Olympic Partner has seen the biggest increase in sponsorship awareness for its brand: a 43% increase in awareness, since October. That’s according to the latest results of the Corporate Reputation and Sponsorship Index™ (CRSI), a ... | Read More

ConvaTec and Vision Critical Announce Exciting New Partnership

Posted February 22, 2010 in Releases
Vancouver, February 22, 2010 – Strategic interactive research and technology company Vision Critical is pleased to announce a new partnership with ConvaTec, a leading medical technology firm specializing in wound and ostomy care products. Using Vision Critical’s market-leading technology, ConvaTec has just launched an online portal for their ConvaTec Connects Panel for the US. While they already meet with these clinicians for live events throughout the year, this comprehensive research tool will better allow ConvaTec to gather opinion and consensus ... | Read More

Vision Critical Celebrates Record Profits for 2009

Posted February 17, 2010 in Releases
CEO Angus Reid predicts another jump in revenue for 2010. Vancouver, February 17, 2010 – Strategic interactive research and technology company Vision Critical announces a year of unprecedented accomplishments in 2009, including a surge in profitability. Revenue increased 50% over the previous year and marks the most successful year in the company’s history. CEO Angus Reid attributes the banner year to the company’s unique, recession-proof balance of ground-breaking technology and outstanding research talent. The combination of complete solutions – with interactive technology ... | Read More

Company Hires Former Ipsos VP

Posted February 9, 2010 in Releases
Rob Berger joins Vision Critical as SVP of US Sales for Springboard America. Toronto, February 9, 2010 – The newest member of Vision Critical’s senior leadership team comes with a wealth of experience in online market research and custom panels. Rob Berger joins the company as Senior Vice President of US Sales for Springboard America – Vision Critical’s online research platform which enables hundreds of thousands of Americans to give their opinions on everything from politics to consumer products. Berger will ... | Read More

Vision Critical Scores High in Online Panel Quality Measure

Posted February 2, 2010 in Releases
Mktg, Inc. commends the high quality of Canada’s leading online market research panel. Vancouver, February 2, 2010 – Vision Critical’s Angus Reid Forum (ARF) has scored top marks in a global quality measurement initiative called the Grand Mean Project™ – a nearly three-year study of more than 200 online panels from 35 countries. The study, from US research firm Mktg, Inc., matched performance data from the Angus Reid Forum against aggregated Canadian Grand Mean metrics and gave the panel a glowing ... | Read More

Soaring Cell Phone Use Helps Drive Online Research Growth

Posted February 1, 2010 in Releases
New York, February 1, 2010 – The landline is fast going extinct, and with it, the telephone survey. Meanwhile, wireless technology is surging forward to fill the evolutionary gap. For proof, look no further than the latest cell phone use numbers. According to the US government’s most recent National Health Interview Survey (January-June 2009), the number of American households using wireless phones exclusively is rising at a steady rate. Nearly 40% of American homes are now either totally or mostly ... | Read More

Company’s London Office Grows 300%

Posted January 26, 2010 in Releases
London, January 26, 2010 — Strategic interactive research and technology company Vision Critical® (@visioncritical) has relocated the London office to accommodate the company’s growing team. Staff size in the London location has tripled in the last year, and the office expansion meets the company’s need to grow even further. The new location is at Boston House, 63-64 New Broad Street. “This move is a reflection of our expansion in the UK over the last 18 months and underlines our commitment to ... | Read More

Vision Critical’s Angus Reid Joins Marketing Hall of Legends

Posted January 25, 2010 in Releases
Vancouver, January 25, 2010 — Market research veteran, Angus Reid, will be inducted into the Marketing Hall of Legends today in Toronto, honoring his dedication and 40-year pursuit of marketing excellence. Reid currently serves as CEO of strategic interactive research and technology company Vision Critical® (@visioncritical), which includes public affairs practice Angus Reid Public Opinion. “It’s an incredible honor to be selected among such esteemed marketers,” says Dr. Angus Reid. “I’ve had the privilege of being part of this exciting industry ... | Read More

Vision Critical Releases 2009 Wealth Management Firm Rankings

Posted January 19, 2010

Consumers not recognizing actual sustainability efforts of major brands

Posted January 15, 2010 in Releases
New York, January 15, 2010 – Companies like Coca-Cola, Nike, L’Oreal and Microsoft may or may not be making significant climate change and sustainability efforts, but the reality of those efforts are lost on consumers. That’s one of the findings of a new study, entitled MapChange 2010. The study, commissioned by Vancouver-based green innovation brand agency, Change, was conducted by Vision Critical’s® global public affairs practice, Angus Reid Public Opinion, and non-profit company Climate Counts. Angus Reid Public Opinion surveyed ... | Read More
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