[VANCOUVER - Sept. 2, 2010] - Global research and technology firm Vision Critical® announces the appointment of research leader and veteran Adrian Chedore to its Board of Directors [1]. Chedore was a founder and the CEO of Asia Market Intelligence and served as the worldwide CEO of Synovate for a decade, presiding over its dramatic growth into one of the ten largest market research firms in the world. Throughout his career, Chedore worked with many of the world’s leading brand and ... | Read More

[TORONTO - Aug. 30, 2010] - Andrew Grenville [1], Chief Research Officer at global research and technology firm Vision Critical, has collaborated on the first book that provides a comprehensive analysis of public opinion on the growth of surveillance in the 21st Century. The book, titled "Surveillance, Privacy, And The Globalization Of Personal Information" and published by McGill-Queen's University Press, outlines the expansion in surveillance that followed the 9/11 terrorist attacks and looks at how people in different countries are reacting ... | Read More

Interactive virtual branch delivers cost effective research environment [1]   Research and technology firm Vision Critical has developed a virtual retail bank environment which is a completely new way of testing layout concepts, the positioning of key elements like greeters and tellers, and other visual cues like posters, signage and video screens. Demitry Estrin [2], SVP Finance [3] Vision Critical commented, “Using virtual environment based research for a more efficient branch redesign can not only help improve the customer experience but increase cost ... | Read More

Mid year operating results validate aggressive growth strategy Vancouver, August 9th, 2010 - Interactive research and technology firm Vision Critical announced its operating results for the first half of 2010. Vision Critical continues to post impressive growth in revenue and operating profits, significantly outpacing the recent market upturn. Total revenues for the first half of 2010 were up 43% over the first half of 2009 on a constant currency basis. Actual results were slightly lower because of weakness in the US dollar, ... | Read More

The Vision Critical Sydney office is hosting a launch party for clients, potential clients and staff on August 5th to celebrate their new offices and their expanding research team. The new office is located close to Circular Quay, and home to  Australia’s newest and fastest growing research team. The party will be showcasing the company’s online community technology as well as giving everyone a chance to meet and greet the fastest growing digital research company in the region.  Peter Harris, [1] MD Vision ... | Read More

The latest quarterly results from Vision Critical’s Wealth Management Index focus on how investors find value in their financial advisors and where they turn to for advice. Canadian investors are still extremely reliant on their advisors and much less likely to search out information themselves.  Although trust is still a significant driver in what makes advice valuable, what investors really want is personalized advice which is relevant for them.  Who do Canadians Turn to for Advice? 83% of Canadian investors expect to ... | Read More

US household goods companies and technology giants win out in battle for public opinion but don’t escape the corporate backlash unscathed. New York, July 21st  - Vision Critical [1], the strategic interactive research and technology company, and its public affairs arm Angus Reid Public Opinion [2], release their Corporate Reputation Rankings from the diagnostic reputation measurement and management tool ReputationPlus™. ReputationPlus [3] looks beyond the presence or absence of positives and probes negative responses like executive compensation, management’s short term thinking, secrecy, ... | Read More

[caption id="attachment_19369" align="alignright" width="209" caption="Jennifer Reid, SVP Strategy "][/caption] July 13th 2010 - Strategic interactive research and technology company Vision Critical launched its 2010 intern program with twelve young Client Services Associates who will be based in their offices across North America. The interns are all graduates of US and Canadian colleges with degrees in marketing, research, sociology or business. Jennifer Reid, SVP, Strategy at Vision Critical [1] has masterminded the initiative designing the program structure and recruitment strategy, ... | Read More

[caption id="attachment_19355" align="alignright" width="275" caption="Andrew Reid President and Founder"][/caption] Vancouver July 13th – Interactive research and technology firm Vision Critical is proud to announce that Andrew Reid, President and Founder of Vision Critical, is a Pacific finalist in the Ernst & Young Entrepreneur of The Year Award. Andrew Reid, [1] the son of Canadian market research icon Angus Reid, was one of the pioneers of online market research. With a background in internet advertising, a lifetime exposure to the market research ... | Read More

Patricia Hughes, Executive Vice President CPG Practice ,Vision Critical will be speaking with Ellen Furuya and Michelle Laslo of PepsiCo [1] at the Shopper Insights in Action Conference [2], Chicago July 11-14th.  Their paper is titled “Insights at the Speed of Business”. [3] Patricia Hughes [4], Vision Critical will discuss the ways research panels address the need for faster insight, how respondent engagement improves response and supports brands, with both quantitative and qualitative results.  During the event Vision Critical will showcase their ... | Read More