Releases

Vision Critical Relocates to Expand Sydney Office

Sydney , June 2nd, 2010 — Strategic interactive research company Vision Critical® [1] (@visioncritical [2]) has relocated their Sydney office to accommodate the company’s growing team. The new office located close to Circular Quay has has room to grow and was chosen for its capacity to accommodate Vision Critical’s aggressive expansion plans in the region. “This move is a reflection of our fast expansion in Australia over the last 6 months and underlines our commitment to investing in continued growth,” says ... | Read More

Facebook Users Stop Short of Deleting Accounts

Despite strong privacy concerns and more cautious sharing of personal information, new survey results suggest tepid reaction to “Quit Facebook” campaign. New York – May 28th 2010. A new study from interactive research and technology firm Vision Critical looks at recent privacy issues with Facebook and consumer reactions to the “Quit Facebook Day on May 31st [1]” campaign. Despite Facebook [2] users’ increasing unease about their privacy on the popular social network and recent dire warnings in the technology ... | Read More

Company’s Chief Research Officer Joins Salvation Army Advisory Board

Toronto, May 19, 2010 – Andrew Grenville [1], Chief Research Officer of interactive research and tech firm, Vision Critical, is one of 13 community leaders chosen to form the Salvation Army’s National Advisory Board [2]. The board provides guidance and recommendations on the organization’s national operations and services – such as the development of relationships between public and private partners and of best practice standards for service. “I am delighted to be of service to the Salvation Army, given ... | Read More

New Hires Strengthen Vision Critical’s Australian Business

Sydney, May 18, 2010 – Global interactive research and technology firm Vision Critical welcomes Daniel Alexander-Head and Bala Rajan to the team. Alexander-Head, who joins as Engagement Strategy Director, and Rajan, who will lead the qualitative business for Australia and New Zealand, will both be based out of the company’s Australian headquarters in Sydney. “We’re having fun building a team of forward-thinking research leaders and both Bala and Daniel have exactly what’s needed to help clients innovate and engage with consumers,” ... | Read More

Company Hires Steevan Glover as European Head of Sales and Marketing

Glover joins Vision Critical team as company moves forward with European expansion. London, May 12, 2010 – Strategic interactive research and technology company Vision Critical continues its European expansion with the appointment of Steevan Glover [1] as Senior Vice President of Sales and Marketing Director, Europe. Glover will be based in the company’s growing London office [2]. “Steev has a holistic and entirely modern view of marketing,” says Vision Critical CEO Angus Reid [3]. “He also brings fresh ideas for ... | Read More

Company Announces Paris Office Expansion

Paris, May 6, 2010 – Strategic interactive research and technology company Vision Critical has relocated its French headquarters to accommodate the company’s growing team. Staff size in the Paris location has quadrupled since the same time last year and the new office will meet the company’s need to grow even further. The new location is at 61 rue de Monceau, 75008. “This past year has been good for recruiting new talent and developing our market research tools and proprietary panels,” says ... | Read More

Vision Critical Finds Nearly One in Five Purchase Products Based on Social Network Exposure

Despite lingering trust and privacy issues, nearly half of all US Internet users say online social networks are a good place to advertise. New York, May 4, 2010 – Nearly one in five US Internet users (18%) say they have purchased a product because of something they saw on a social network, yet the online gathering points continue to receive low trust and privacy ratings from consumers of all ages. This behavioral paradox is just one key finding from a new ... | Read More

Angus Reid Introduces Real Ballot in UK General Election

London, April 29, 2010 - Angus Reid Public Opinion [1], the public affairs practice of Vision Critical, has made history with Real Ballot™ - the first online national voting intention survey that shows respondents each one of the candidates who are running in their constituency. The Real Ballot poll, conducted for The Economist [2], allows voters in Great Britain to select their preference using an electronic ballot that mirrors the one they will actually cast on election day. Real ... | Read More

Vision Critical Launches IdeaScreenPlus for Testing Early Stage Ideas

Company offers businesses a dynamic new online research tool for streamlining the screening process of new product ideas. Vancouver, April 29, 2010 – Interactive research and technology company Vision Critical announces the release of IdeaScreenPlus™ [1] – an online research tool that enables clients to filter out good from bad product ideas before developing them further. Clients can bring the best business ideas to market quicker because IdeaScreenPlus automates iterative testing and collects respondent feedback in days, instead of weeks, without ... | Read More

Consumers Use Mobile Phones to Comparison Shop In-Store

Retail study with 3,000 consumers reveals nearly one in five mobile Internet users comparison shop on their mobile phones during their visit to a retail destination. Toronto, April 28, 2010 – Canadian consumers are pulling out their mobile phone before they pull out their credit card, when it comes to in-store retail purchases. While 10% of mobile Internet users say they use their phone for general shopping, 17% of those with Internet on their mobile handset are using it to ... | Read More