Retail
In Part 3 of the “Getting Started With Virtual Shopping” series, Su Ning Strube discusses some of the challenges that companies often face when considering virtual shopping for their research approach. Oftentimes, education about the shift in research methodology and process is required or order for clients to truly grasp the benefits available through this approach. In the second video, Su Ning discusses the types of tests that can be conducting through virtual shopping and explains how respondents are tracked ... | Read More
With: Su Ning Strube, SVP of Technology Solutions
In Part 2 of the series “Getting Started With Virtual Shopping”, Su Ning Strube discusses the steps and objectives required in planning and conducting a successful virtual shopping research exercise. In the second video, Su Ning discusses the training and education that takes place with Vision Critical clients who are new to testing purchase behavior using online virtual environments.
Steps involved in conducting a virtual shopping research exercise
[youtube]http://www.youtube.com/watch?v=C1zT8s514x4[/youtube]
Training and educating clients about virtual shopping ... | Read More
Getting Started With Virtual Shopping – Part 1
Posted November 26, 2009 in Consumer Goods, Retail
With: Su Ning Strube, SVP of Technology Solutions
In Part 1 of the series "Getting Started With Virtual Shopping", Su Ning Strube discusses how rich, 3D, custom virtual environments offer clients the ability to learn about customer decision making at the point of purchase. In the second video, Su Ning provides insight into the industry sectors that are ideal candidates for virtual shopping research.
Getting Started With Virtual Shopping
[youtube]http://www.youtube.com/watch?v=h3_-9_lcE2c[/youtube]
Who Are The Best Candidates for Virtual Shopping?
[youtube]http://www.youtube.com/watch?v=zYLQBZI29p4[/youtube] | Read More
