Morpace estimates it can run 17% more research projects with the Vision Critical Insight Communities technology in place, with only a 7% increase in total research costs.
Deliver insights while protecting customer confidentiality.
Morpace needed to provide a major US health benefits organization with the ability to engage clients and learn more about their health care needs. They also needed to ensure the highest level of data security – strict US federal legislation can mean large fines and significant negative publicity if any private customer data becomes public.
An online panel built on a platform with proven data security architecture.
Morpace turned to Vision Critical technology to build and manage its client’s panel. Vision Critical’s Community Panel platform is the industry’s most adopted proprietary panel platform and offers proven data security architecture. Vision Critical’s partner program also fit well with Morpace’s philosophy and business direction.
“The decision to go with Vision Critical was about more than just their technology—it was about their commitment to our goals, their willingness to collaborate and their ongoing partnership,” Dania adds.
With enhanced research and well-protected confidential customer information thanks to Vision Critical’s secure infrastructure, Morpace and their client can sleep better at night.
Morpace estimates it can run 17% more research projects with the Vision Critical panel technology in place, with only a 7% increase in total research costs.
Not only is research volume increased at greater cost efficiencies, but the market research team is able to recruit and engage respondents at a fraction of the cost of traditional research means.