Continually delighting an audience is no easy feat. Entertainers must balance between showing audiences something they haven’t seen, while listening astutely to what they love. Scripps Networks Interactive, a leading developer of high-profile, lifestyle-oriented content with six brands including HGTV and Food Network appreciates this. Rather than hazarding a guess on what audiences want and waiting on ratings with fingers crossed, the brand accurately gauges the potential of programs and talent before going to air, before a penny is spent on production, via the lightning speed of online research. This strengthened its relationship with its viewers, impressed and educated its advertisers, and saved over a million dollars, leaving the C-Suite as another delighted audience.