The confidence we have in the relationship and the technology is unquestioned, and our clients are equally impressed.
Wim Woning, Community Consultant, Totta
Given its small size, the Netherlands doesn’t offer up a wide range of home-grown solutions that fit Totta Research’s needs and those of its clients so the group had to look elsewhere.
“We have to future-proof our mix of solutions for our clients,” says Managing Director Niels de Vries.
“It’s not just about speed and cost-effectiveness; it’s also about taking advantage of emerging trends like mobile phones and social media. Vision Critical brings all this to the table and more,” Niels explains.
Totta was instantly attracted to Vision Critical based on its core technology and how it combined both quantitative and qualitative tools in one platform.
One of the elements of Vision Critical’s Insight communities that appeals most to Totta Research’s clients are the visual question types. They help eliminate respondent fatigue and maintain response rates compared to the standard checkbox and radio button questions found on other surveys.
The speed with which surveys can be authored and deployed is also a valuable feature. With no limits on the number of surveys they can run, clients are moreover finding it highly cost-effective.
Vision Critical has proven to be an ideal partner with valuable expertise in online insight communities. Being able to support Totta Research from its London office has also shortened the distance between the two companies.
“Right from the moment we first met, the partnership and the way of doing business has been better than hoped,” says Wim Woning, Totta Research’s community consultant.
“From support with the software to pricing, marketing and best practices, the team at Vision Critical—in London and Vancouver—has been exemplary. The confidence we have in the relationship and the technology is unquestioned, and our clients are equally impressed.”