Totta (formerly ADV Market Research), a small firm located outside of Amsterdam serving clients across Europe, offers a mix of technology and research services to its clients. They have a propensity for using cutting-edge technology solutions - the goal is not to be different, but to take advantage of new and improved ways of gathering data and sharing insights. “We help our clients make choices, and technology is simply an enabler. New technologies can be flexible, adaptable, smarter and more efficient.” says Niels de Vries. Vision Critical seemed like the ideal partner with their renowned online Insight Communityplatform; highly engaging software that gives its proprietors a complete 360 degree view of consumers.