Yahoo! Inc. is one of the top 5 most visited sites on the web and continues to produce and curate fresh and exciting content in an astonishing number of interest areas. Headquartered in Sunnyvale, CA and founded in 1994 Yahoo! Inc. has 12,000 employees and serves more than half a billion consumers every month in more than 30 languages. “Nowadays the most important thing is to really know who your consumers are, what they value, what matters to them, and what they’re looking for in the future” says David Iudica - Director, Strategic Insights and Research at Yahoo! Inc. With their Vision Critical® Community Panel ‘Yahoo! Yodelers’, Yahoo! Inc. is able to regularly tap into the thoughts and opinions of 15,000 of their consumers in order to make better, more informed decisions.