Angus Reid Public Opinion

Measuring opinions around the world.

Angus Reid Public Opinion is headed by Dr. Angus Reid: an industry visionary who has spent more than four decades asking questions to determine what people feel, how they think and who they will vote for. A team of talented and experienced practitioners with a unique and profound understanding of global issues conduct high quality public opinion research throughout the world on a daily basis for corporations, governments, academic researchers, and non-profit organizations.

Angus Reid Public Opinion is a leader in the use of the Internet to carry out public opinion polls that are consistently quoted in media outlets around the world, and serve as the basis for policy, campaign and business directives. We conduct surveys using the Angus Reid Forum, Springboard America and Springboard UK panels, which are carefully recruited to ensure representation across all demographic and psychographic segments of these populations.

Angus Reid Public Opinion provides clients with insightful counsel, good judgment, credibility, speed and accuracy. Our unique solutions allow clients to gauge reactions to a wide variety of messages, through the use of images, audio clips, television clips and advertisements.

Visit our website and browse through our archive of surveys and analytical articles.