Where experience meets engagement.
Engagement and research experts take the community panel solution to the next level.
Vision Critical has a team of community panel engagement and research experts on hand to optimize your community panel program. These experts provide a flexible service model based on your needs and resources. From a one-stop turnkey solution where Vision Critical manages everything to Tech Support only and everything in between. Our approach offers unprecedented flexibility customized to your needs. Our expert services revolve around the three pillars of community panels:
Community Panel Planning: Our experts will be there to help guide you through the planning and set-up of your community panel, making the process as simple as possible while maximizes the strategic planning process that make any initiative a success. This includes the look and feel of your community panel, incentives, distribution, profiling and recruitment strategies.
Community Panel Management: It’s a simple concept but often overlooked: respondents are people. Our guiding philosophy is that if you build a compelling experience for members, they will come back. Give them something to look forward to – a visually interesting survey, topics they’re passionate about, or a way to dialogue with others who share a common interest. As pioneers in online research technology, we set the standards for best practices in community panel management. Our approach helps clients create an authentic respondent experience and ensure that their community panels are an ongoing and reliable resource for consumer insights. This includes incentive management, portal management, monthly member updates, benchmarked panel health report, member satisfaction survey, member technical support, community panel refresh and more.
Community Panel Research: Our community panel researchers have the expertise to deliver a full range of research activities: qualitative to quantitative research, simple to complex. We let you focus on the business issues by handling the research aspects for you including design, analysis and reporting. Our experts are trained research professionals that understand how to maximize the insights achieved from a community panel, while maintaining a high level of engagement among the members. Our team works closely with our clients during research road mapping sessions as well as ongoing weekly update meetings to map out and deliver on a research program that best meets the objectives of our clients’ community panels.
What sets us apart?
Members Who Return: We build surveys with members in mind, with visual questions such as interactive card sort, magnetic board, allocation slider and rich media. Visual questions have been shown to provide a 12% lift over text questions in member willingness to complete future surveys.
Sophisticated Engagement Practices: We help clients find ways to build a genuine connection with their members and to keep them coming back – from rewarding members with exclusive perks to letting them know how their feedback has made a difference.
Expert Management: Having worked with hundreds of brands across the world, we know community panels. We take clients from planning and recruitment through to ongoing health checks. Along the way we apply our best practices for establishing rules of engagement, targeting the right people, developing appropriate incentives, and more.
Research Management: Having worked with hundreds of brands across the world, we know community panels. We take clients from planning and recruitment through to ongoing health checks. Along the way we apply our best practices for establishing rules of engagement, targeting the right people, developing appropriate incentives, and more.
Flexible Service Model: Our approach offers unprecedented flexibility in designing a service model customized to your situation. Leverage our experts a lot or a little based on your requirements to include a full service turnkey solution or a completely self-service solution or something in the middle. We can scale your service level up or down based on your project management, community health management and research needs.
Industry Experts: Not only do we know research and engagement, we know your sector specific issues. With hundreds of community panels across every vertical imaginable, we have a tailored solution to fit your business needs.