A truly global perspective and research expertise.
Industry veterans leveraging technology for innovative research solutions.
With vertical-focused research practices led by industry pioneers, using enhanced technology to collect high-quality, in-depth insights around the globe, we are uniquely positioned to help you quickly and accurately test product ideas, assess your brand, poll public opinion and make better business decisions.
With offices in North America, Europe and Asia-Pacific, we offer a truly global perspective in almost every industry niche. Our researchers continually focus on emerging trends to help you stay ahead of a rapidly evolving world.
Consumer Package Goods
The market is shifting rapidly. Are your research methods?
Rapidly evolving economic conditions have created a drama that’s playing itself out in stores everywhere. Shifting consumer shopping behaviors, increasing commodity costs and ongoing hyper-innovation have fueled a bubble on the shelves. With new products more likely to fail than succeed, this is a high stakes game that you cannot afford to lose. The Vision Critical Consumer Package Goods practice specializes in leveraging technology to fuel fresh and flexible solutions for clients seeking innovation in the research process. From reinventing brand tracking to transforming product innovation and innovative virtual shopping based package testing and portfolio/ pricing optimization, our methods engage consumers and provide actionable insights like never before.
Understand your customers and make in-store decisions count.
Quantify the impact of graphics, architecture and structural changes using the world’s most innovative online package testing suite.
Technology and Telecom
Innovative methods for innovative industries.
In the technology and telecom industries, innovations constantly change the way we consume information, communicate with others and enjoy entertainment. From computing devices, smartphones, smart TVs to new online services and the evolution of the cloud, the Vision Critical Technology and Telecom practice helps consumer- and business-focused brands around the world to identify and understand the customer motivations and behaviors towards new technology. Our sector research experts leverage our Vision Critical cutting-edge technologies, such as our virtual 3D retail environments, interactive online idea/concept screening tool and our Insight Communities platform, to offer a fresh approach to a range of market research needs.
Citizen Engagement Communities with Vision Critical's Sparq Public Platform
Vision Critical now offers online citizen engagement and public consultation tools. These tools close the gap between a public that wants to be heard, and traditional forms of engagement such as town hall meetings and telephone surveys that are expensive, and only attract a narrow segment of the community. Vision Critical draws on its experience in operating over 500 insights communities for many of the world’s largest companies, to provide a new platform for public sector organizations and associations. Sparq Public technology allows you to cost-effectively engage with every stakeholder through online communities that are changing the shape of dialogue in the public square. Please see our public sector technology to see what the next generation of stakeholder engagement looks like.
The media landscape has transformed….have your research methods?
Success in today’s fragmented media landscape requires not only an intimate understanding of rapidly changing consumer behaviors, but also deep insight that can only be obtained by using some of the same tools that consumers themselves are using to access digital content. The Vision Critical Media practice can help you to deepen your understanding of changing audiences via interactive mobile applications and media diaries, streamline your research programs using proprietary Insight Communities and design scalable testing platforms to assess creative, evaluate content and test copy. Building a better strategy based on primary insight and a profound knowledge of your business, our methods help you to evaluate, prioritize and manage emerging media trends.
Leveraging technology to successfully navigate the path to purchase.
Today’s shopper is seeking it all: convenience, value and service – and frequently trading up and down in the same trip and switching retailers to suit specific purchase occasions and product needs. Empowered by new technology, today’s shopper challenges manufacturers and retailers alike to meet them at the register or risk losing their business. The Vision Critical Shopper Insights practice specializes in technology-fueled solutions that engage shoppers on their own terms. From rapid tactical shopper insights to scalable customer experience management and proactive path to purchase analysis and category management, we combine visually engaging survey techniques, immersive virtual shopping, ‘in the moment’ mobile applications and Insight Communities to interpret the impact of shopper behavior on both brands and categories – ultimately activating insights with both internal and external audiences via interactive simulation tools and online reporting platforms.
Creating opportunity during economic and regulatory change.
In a time of profound economic transformation and rapid regulatory change, being close to your customers is imperative. The Vision Critical Financial Services practice leverages technology to construct inspired frameworks that bridge the gap between tactical feedback and strategic recommendations. From portfolio optimization and product positioning to communications testing and performance management, our innovative technology-fueled approaches and strategic industry knowledge provide actionable insight for leaders in Financial Services.
Enhance your direct mail offer with a quantitative assessment of your communications.
Change requires both new thinking and new research methods.
The Vision Critical Health Care team marries extensive experience and leading edge technology to engage pharmaceutical companies and health care providers in doing better research in an environment of accelerating change. We go deeper to provide strategic direction, inspire debate and build thought leadership – ultimately providing actionable strategic solutions by leveraging innovative technology and flexible analytical tools. From tracking brand strength and prioritizing marketing strategies to determining optimal message platforms and pinpointing high value target groups, we provide flexible and elegant solutions that incorporate cutting edge analytic techniques to provide clear, actionable insights.
Utility and Energy
Restructuring research in energy
The energy industry is in a significant state of transformation. Increases in demand for energy are outstripping our ability to build new generation and production capacity. Regulators and consumers are calling for accountability. Competition is increasing daily, and new technologies are changing the way energy is consumed. The Vision Critical energy consulting practice provides strategic insight based on technology-fueled research solutions to manage change, measure risk, and solve business problems. From DSM program evaluation and new customer acquisition & retention to communications testing and bundling/unbundling studies, we provide our clients with knowledge to make informed and sound marketing decisions which drives measurable growth.
Staking your claim in the rapidly evolving retail landscape.
For retailers to succeed in today’s increasingly complex ‘bricks and clicks’ environment, securing a sustainable competitive edge demands a holistic understanding of how both the retail landscape and the consumer’s path to purchase is changing. The Vision Critical Retail Insights practice specializes in providing analytical, creative and expansive technology-based solutions, focused on aligning our research methods with the real-world information needs of our clients. Whether it is brand strategy, market segmentation, retail layout, in-store experience, website usability or product development, we couple the most innovative technology with the sharpest minds to deliver innovative research solutions that increase your chances of success.