Events

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Knowledge Webinar Series

Part 1

The Role of Social Media in the Research Mix

Presented Ray Poynter, EVP Vision Critical and author of the Handbook of Online and Social Media Research

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Part 2

Community Panel Case Study

Listening and Acting on the Voice of the Customer”, Presented by Charlotte Scrutton, Customer Intelligence Manager, Pfizer

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Part 3

Community Panel Case Study

Winner of the 2011 Panel of the Year”, Presented by Susan Deer, Strategy Analyst, Debenhams

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Part 4

MROCs and Community Panels, what’s the difference and how to choose the right one for your business

Presented Ray Poynter, EVP Vision Critical and author of the Handbook of Online and Social Media Research

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Client Case Studies

Intuit

How Intuit Puts Customer Insight To Work

Find out how the leading provider of professional accounting software uses its community panel to drive product development and market research.

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Consumer Energy Conservation Attitudes

The Hard Facts About Consumer Energy Conservation Attitudes

Ever wonder why some Demand Side Management (DSM) programs flounder while others fly? Want to understand just who it is that responds, and why? Sign up for our webinar and wonder no longer.

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Tim Hortons

How A Leading Quick-Serve Chain Listens to Its Customers to Stay Fresh

From store design to product innovation, learn how Tim Hortons leverages its community panel and groundbreaking virtual reality technology to guide its strategic development.

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Nature's Path

A case study on picking your next winner

No industry relies more on innovation than CPG. For niche food companies, new products are critical to earning shelf space and protecting margins. Find out how one such company accelerates new product development with innovative online market research

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Community Panel Series

Part 1: An Introduction

An Introduction to Community Panels

You will learn:

  • ‘Community’ vs. ‘Panel’: what’s the difference?
  • The real value of communities and panels
  • How to best combine qualitative and quantitative research
  • How the best brands leverage their communities
  • Best practices in community panel management
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Part 2: Three Steps to Success

What are the keys to a winning community panel?

You will learn:

  • The types of research ideally suited to community panels
  • Optimal panel size and distribution
  • The best recruitment strategies
  • How to motivate and inspire panelist participation
  • How to choose the service model that’s right for you
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Part 3: Profile of a Winning Panel

Learn how retailer MEC uses its online panel to support critical business decisions

You will learn:

  • How to use your panel for both strategic and tactical research
  • What works for keeping your panelists active and engaged
  • How to maintain support from senior management
  • How to stretch your research budget and resources
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Part 4: The Future of Online Market Research

Where can online market research go from here?

You will learn:

  • The path to maturity for social media integration
  • What’s in store for mobile and smartphone platforms
  • How best to keep panelists engaged in an increasingly crowded online universe
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