Ray Poynter

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Are you under 26 and interested in creating the future of Market Research?

Posted February 10, 2012
On Sunday I am submitting a synopsis to ESOMAR for their Congress in Atlanta (in September). I am looking to facilitate a group of perhaps 20 young market researchers to create a manifesto for market research in 2030. By 2030 today’s young researchers will be leading the industry, so we’d like to hear from you now. If you’d like to be involved, email me at ray.poynter@visioncritical.com. We already have the core of a team, but we’d like another ten members. Of course, ...
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Communicating: it’s not what you say, it’s what’s understood

Posted February 6, 2012
Over the last couple of days I have been involved in a Twitter discussion about insight in market research, and beyond that to the role of storytelling and what communicating really means. I think that is really important that people providing market research really understand the difference between saying something and communicating it. If something is communicated then to me that means it has been understood. It is not necessary for us to intend to convey something for it to be ...
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Four webinars on online communities

Posted February 4, 2012
Vision Critical University, more news on this soon, is organising a four part webinar series on online communities, you can register here. All four webinars are being broadcast at 3pm London time, which is 10am in New York. The four webinars are: February 23, “The art and the science of moderating discussions”, presented by Ray Poynter March 27, A Community Panel case study April 12, “What will communities be like in 5 years?”, presented by Ray Poynter and Phones4u’s Katie Kaylor May 30, “Running B2B community ...
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November/December Webinars

Posted January 27, 2012
We've had several requests for access to the four webinars we ran last year so here they all are in one collection. Social Media and its place in the Research Mix, Ray Poynter, EVP Vision Critical Unable to display content. Adobe Flash is required. Pizer, a community panel case study, Charlotte Scrutton Unable to display content. Adobe Flash is required. Debenhams, a community panel case ...
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An introduction to the use of an omnibus

Posted January 25, 2012
On Wednesday 25 January I produced a webinar reviewing best practices and new options for researchers, advertisers, and PR companies using an omnibus. To see a recording of the webinar click here.
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6 broadcasts with Ray Poynter

Posted January 23, 2012
I am involved in six upcoming online events, five webinars and Radio NewMR. Three of the sessions are scheduled for Asia/Pacific and the other three scheduled for Europe/America. The Europe/America broadcasts Tuesday 24 January (today), Radio NewMR interviews Graeme Lawrence from Join the Dots, 3pm UK time, 10am New York, click here to register. Wednesday 25 January, An introduction to using a modern omnibus, 3pm UK time, 10am New York, click here to register - Ray Poynter and Vision Critical. Wednesday 15 February, Social ...
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The British think 2012 is going to be a bad year!

Posted January 11, 2012
The latest AskVC study in the UK asked just over 2000 people whether they thought 2012 was going to be better, the same, or worse than 2011. In terms of the prospects for the UK just over half thought 2012 was going to be bad economically, and over one-third thought it was going to be bad for them. To see the full picture view the slideshare below. AskVC: How do Britons feel about the 2012 economy? View more presentations ...
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Want fast, cheap, flexible results? Consider using an omnibus

Posted January 8, 2012
I am going to be broadcasting a webinar on 25 January, 3pm GMT (10am EST) looking at why and how to use an omnibus – to register click HERE. Most people know about full-scale market research, a process which can be very useful but which usually takes quite a lot of planning, skill and money. There is an alternative way to find out what the citizens and customers think. This alternative can take as little as two days and cost very little. ...
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What will research communities be like in 2017?

Posted December 22, 2011
Katie Kaylor of Phones4U and I will be presenting our research into the future of online research communities at the MRS Annual Conference in London. We have chosen 2017 as the focal point for our consideration as it is far enough away to be sure there will be changes and close enough to make planning for it today worthwhile. The research will involve a broad overview of current trends and likely innovations along with a specific discussion of how this will ...
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No Surveys in 18 years!

Posted December 20, 2011
A couple of years ago I earned 15 minutes of fame by suggesting, at the MRS Annual Conference, that surveys would be dead in 20 years. Two years on I thought I ought to look at the issue again and see whether I now thought surveys had just 18 years to go. The answer is yes and the reasons are pretty much the same as they were two years ago. Many research users are not showing any signs of improving their core ...
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