A staggering 72 million adults will buy Valentine’s Day cards this season. That’s 40% of all cards sold. And while that’s an impressive figure, 60% of folks are still untapped. We can only image what the numbers look like for money spent on dinners, flowers, chocolates, jewelry and more. Again, while huge, a large number of the adult population still doesn’t budge. In time for the big day, outlined are four Valentine’s Day courtship tips for brands to be more relevant to customers this season.
Read the full post from Andrew Reid on iMedia Connection.