Rogers Survey Reveals Many Canadians Would Give Up Alcohol, Chocolate and Coffee Before The Internet
Expecting great things from the Internet
Healthier living: More than half (51%) say they would make better decisions about diet and exercise if technology would allow them to track their vitals, such as blood sugar level, heart rate and cholesterol level, while 57 per cent want a diagnosis by connecting with their doctor online.
Honey, the fridge says we're out of milk: Thirty-seven per cent (47 per cent of 18-24 year olds) say 'smart' appliances would help them manage their households better with 44 per cent of men believing this vs. 30 per cent of women.
Checking freshness and saving money: Fifty-six per cent want real-time access on their mobile devices to information on grocery store items, such as origin, ingredients and how long it's been on the shelf. Sixty per cent would prefer to shop at a store that enables them to use their mobile device for price comparisons, with 64 per cent of men interested in this option vs. 54 per cent of women.
Wanted: tech-savvy employers: Overall, those surveyed want to work for tech savvy companies. Sixty per cent of all surveyed would consider leaving a job to work for a company that allows them to work from anywhere.
Downloading information directly into the brain: Many of those surveyed have creative ways for how future Internet experiences may make their lives easier and better. Ideas included downloading information directly into the brain, automating road traffic to eliminate the need for human drivers and virtual reality phone calls that would assimilate personal contact.
"Canadians expect great things from the Internet. So we are investing in our networks while also introducing innovative, next generation products and services to help our customers realize world-leading Internet experiences that make their lives better," said Switzman.
About the survey
From April 13th to April 15th 2012, an online survey was conducted among 1,010 randomly selected adult Canadians who own a smartphone and are connected to the Internet. All were Angus Reid Forum panelists. The margin of error—which measures sampling variability—is +/- 3.1%, nineteen times out of twenty. The results have been statistically weighted according to region and gender. Discrepancies in or between totals are due to rounding.
Join or follow the conversation about the new Rogers Innovation Report on Twitter by following and using the hashtag #RIRExplores.
About Rogers Communications
Rogers Communications is a diversified Canadian communications and media company. We are Canada's largest provider of wireless voice and data communications services and one of Canada's leading providers of cable television, high speed Internet and telephony services. Through Rogers Media we are engaged in radio and television broadcasting, televised shopping, magazines and trade publications, sports entertainment, and digital media. We are publicly traded on the Toronto Stock Exchange (TSX: RCI.A and RCI.B) and on the New York Stock Exchange (NYSE: RCI). For further information about the Rogers group of companies, please visit rogers.com.
*Rogers Infographic designed by Column Five.
About Vision Critical
Vision Critical provides a cloud-based customer intelligence platform that allows companies to build engaged, secure communities of customers they can use continuously, across the enterprise, for ongoing, real-time feedback and insight. Designed for today’s always-on, social and mobile savvy customer, Vision Critical’s technology helps large, customer-centric enterprises discover what their customers want so they can deliver what they need. Unlike traditional customer research, which is slow, expensive and gathers dust on a shelf, Vision Critical’s customer intelligence platform replaces static data and cumbersome reports with real-time actionable customer intelligence that companies need to build better products, deliver better services and achieve better business outcomes.
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