SaaS solutions offer more security and soft savings than once thought
In an article on SearchCIO.com, Laura Smith discusses the emergence of SaaS (software as a service), profiling Intuit, a client of Vision Critical using the Sparq Community Panel platform to gather customer insights.
"Two years ago, Intuit Inc. began using Vision Critical Communications Inc.'s Sparq SaaS to help the company innovate based on customer input. Intuit's software is used by two-thirds of the professional accountants in the U.S., according to Eric Rothdeutsch, manager for customer and market insights at Mountain View, Calif.-based Intuit.
Intuit spends about $20,000 a quarter on its Sparq surveys, he estimates. The company's four full-time researchers sometimes program the surveys, and sometimes they use Vision Critical's preprogrammed surveys."
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