The Salvation Army has recently released "Perceptions of Poverty", a report that seeks to raise awareness of an issue that is currently affecting one-in-six Americans. The report incorporates the findings of a survey of 1,004 American adults, conducted earlier this year on Vision Critical's Springboard America panel.
The results show that Americans can be sympathetic to their neighbors in need, while at the same time misunderstanding their needs. While 88 per cent of Americans agree with the notion that people in poverty deserve a helping hand, half (49%) believe that a good work ethic is all a person needs to escape poverty.
The survey also shows that practically two-in-five Americans (38%) have received support from a charitable group, including food from food banks or financial assistance/housing support.
"We’re delighted to help draw attention to a problem that afflicts 50 million Americans and yet is, as our report shows, often misunderstood," said Vision Critical Chief Research Officer Andrew Grenville, who conducted the study. "We’re thrilled and proud to be working alongside the Salvation Army on this report. They are absolutely committed to helping to eradicate poverty and do the most good."
For more information contact:
Andrew Grenville andrew.grenville@visioncritical.com
About The Salvation Army
The Salvation Army, an evangelical part of the universal Christian church established in London in 1865, has been supporting those in need in His name without discrimination for more than 130 years in the United States. Nearly 30 million Americans receive assistance from The Salvation Army each year through the broadest array of social services that range from providing food for the hungry, relief for disaster victims, assistance for the disabled, outreach to the elderly and ill, clothing and shelter to the homeless and opportunities for underprivileged children. 82 cents of every dollar The Salvation Army spends is used to support those services in 5,000 communities nationwide. For more information, go to www.salvationarmyusa.org.
About Vision Critical
Vision Critical pairs the world’s leading consumer insight specialists with the most innovative software developers, marrying the precision of market research with the speed and power of online technology. Serving over 600 global brands through offices across North America, Europe, Asia and Australia, Vision Critical creates powerful software and research solutions, including the world’s leading Community Panel platform. For more information, please visit www.visioncritical.com and follow Vision Critical on Twitter at http://twitter.com/#!/visioncritical
About Vision Critical
Vision Critical is the world's leading provider of insight communities, currently supporting over 650 brands worldwide. We build software and provide comprehensive services that empower organizations to engage groups of customers and stakeholders on a continuous basis for the express purpose of extracting and managing insight to drive better, faster decisions. Learn more about the fastest-growing solution in market intelligence, meet our global partners and view our client stories at www.visioncritical.com. Follow us on Twitter at https://twitter.com/visioncritical.
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Media Contact
Jenny Smelyanets
Vision Critical
212-402-8238
media@visioncritical.com