The 2012 ESOMAR Latin America conference will be held this year from May 13 – 15th in Mexico City, Mexico. Latin America is ripe with opportunities; there is a growing middle class, consumption is on the rise, and investments are abundant. Challenges remain nonetheless, as the region tries to adapt social and economic structures to match these rapidly changing scenarios. This conference aims to uncover business and societal opportunities for researchers through four thematic spectrums: The Bigger Picture, Business Beyond Borders, Eco-Innovation and Digital-Innovation.
“ESOMAR Latin America is an important event for the research industry, especially a leading global consumer insights company such as Vision Critical” said Andrew Reid, Founder and CEO of Vision Critical. “To be able to share our expertise and best practices with the Market Intelligence community, and discuss prevalent issues with our peers, is of great value to us, our clients, our partners, and future prospects.”
President and COO of International Business at Vision Critical, Scott Miller, alongside Eddie Accomando of Texas Instruments, will be sharing the pros and cons of a B2B community panel and what to consider when conducting research across multiple continents, in Multi-Language Multi-Continent B2B Community Panel - How B2B Research Can Effectively Span the World.
Managing Director, Ray Poynter, will be kicking off the conference with an all-day workshop, The Latest Trends in Social Media and Market Research. This workshop brings together the opportunities and challenges created for market research by the fast changing world of social media. For more information or to register, please click here.
About Scott Miller
Scott Miller is President and COO of Vision Critical’s international businesses. Scott’s remit is to create a seamless global sales, client service and delivery capability in close cooperation with a network of preferred research and enterprise partners. With 25 years of experience in the market research industry, Scott joined Vision Critical after a dozen years at Synovate. During his tenure there he was CEO of Synovate’s Global Motoresearch practice, head of Global Client Relationships and most recently CEO of North America. Scott is delighted to be back working with the market research industry in Latin America, where he first began working internationally more than 20 years ago.
About Ray Poynter
Ray is the author of The Handbook of Online and Social Media Research, the creator of NewMR.org, and is in constant demand as a conference speaker, contributing author, workshop leader, and advisor. Ray describes his role in Vision Critical as chief noisemaker and iconoclast.
ESOMAR is the essential organization for encouraging, advancing and elevating market research worldwide. With more than 4,800 members from over 120 countries, ESOMAR's aim is to promote the value of market and opinion research in illuminating real issues and bringing about effective decision-making. To facilitate this ongoing dialogue, ESOMAR creates and manages a comprehensive programme of industry-specific and thematic conferences, publications and communications as well as actively advocating self-regulation and the worldwide code of practice.