Press Releases

Vision Critical Launches Bundled Survey Solution for Medium-Sized Businesses

Global research and technology firm Vision Critical® reveals its latest innovation, providing small-to-medium-sized businesses with a packaged survey bundle that features simple authoring, access to quality sample and ongoing support services.

On occasions when basic online survey software is not enough to find the answers to support mission-critical business decisions, small- and medium-sized business can now rely on the professional Firefly Surveys interface to provide them with validated responses faster than ever before.

Firefly combines the three core elements of results-driven research: a highly flexible and easy to use survey authoring platform; access to sample from North America’s most responsive general-population online panels; and dedicated support from Vision Critical’s integrated team of researchers, software developers and respondent engagement specialists. This bundle enables businesses to get their surveys written more efficiently, deployed to the right respondents, and then to analyze results quickly and easily.

Firefly features type-and-go authoring, simple deployment, built-in collaborative tools and powerful, instant reports that can be easily shared with stakeholders via the web. Vision Critical’s proprietary general-population samples are expertly managed, highly segmented and they elicit some of the highest response rates in the market research industry.

“Until now, small- and medium-sized businesses have been stuck with simplistic, amateurish online survey tools, and virtually no research support,” said Jason Smith, President, Product Innovation at Vision Critical. “Firefly elevates their efforts to the next level—enabling them to quickly author professional surveys, deploy to responsive samples, and gain the insights they need to make decisions—all the while supported by a team of experts.”

For a limited time, new Firefly subscribers are eligible for up to $1,500 in credit—$500 toward sample and $1,000 toward client support services. Click here for additional details and limitations.

Click here to watch a two-minute video about how Firefly Surveys works.

Download release (PDF)

About Vision Critical

Vision Critical provides a cloud-based customer intelligence platform that allows companies to build engaged, secure communities of customers they can use continuously, across the enterprise, for ongoing, real-time feedback and insight. Designed for today’s always-on, social and mobile savvy customer, Vision Critical’s technology helps large, customer-centric enterprises discover what their customers want so they can deliver what they need. Unlike traditional customer research, which is slow, expensive and gathers dust on a shelf, Vision Critical’s customer intelligence platform replaces static data and cumbersome reports with real-time actionable customer intelligence that companies need to build better products, deliver better services and achieve better business outcomes.

Hundreds of high-performance organizations use Vision Critical’s technology, including Banana Republic, Time Inc. and John Deere. Learn more at www.visioncritical.com. Follow us on Twitter at https://twitter.com/visioncritical.

Media Contact

Jenny Smelyanets
Vision Critical
212-402-8238
media@visioncritical.com