Press Releases

Vision Critical Names Recognized Finance Leader in Technology Donna de Winter as Chief Financial Officer

Industry Veteran to Drive Company’s Financial Strategy for Global and Product Expansion

Vancouver, British Columbia – February 5, 2013 – Vision Critical, the leading provider of insight community technologies, today announced that Donna de Winter has joined the company as chief financial officer (CFO). Working closely with the finance and strategy teams, de Winter will be instrumental in outlining the company’s financial strategy and in growing business performance overall.

de Winter will be responsible for managing all areas of finance, accounting, infrastructure and stakeholder relations. As part of the management team, she will also be an active participant in developing and executing Vision Critical’s growth strategy.

“As Vision Critical continues on its high growth path, it’s extremely important to have world-class leadership to drive and expand our business,” said Scott Miller, Group CEO of Vision Critical. “We’re delighted to have Donna on board and expect that her software industry experience and strong financial discipline will be an immediate asset to extend our international and product footprint.”

Donna brings extensive expertise in the technology sector working with several global technology companies throughout her career. In her recent post, Donna led the sale of Varicent, an incentive compensation and sales performance management software company, to IBM, where she served as CFO. Prior to that, she held both CFO and CEO positions at Nexient Learning Inc., Canada’s largest corporate training provider, which was sold to Global Knowledge in 2009. In addition, de Winter has held significant financial roles at leading technology companies such as GEAC Computer Corporation, Platform Computing Corporation, Digital Processing Systems Inc. and Polyphalt Inc.

“It is a pleasure to join Vision Critical, a true market innovator with a unique approach in delivering marketing business intelligence to decision makers across numerous industries and markets,” said Donna de Winter, CFO of Vision Critical. “I am excited to be part of an energetic team and look forward to helping increase the company’s technology focus and growth trajectory, while maintaining the focus on customer value.”

Former Vision Critical CFO, Gord Baizley has been named chief strategy officer (CSO) where he will be responsible for driving corporate strategy.

About Vision Critical

Vision Critical provides a cloud-based customer intelligence platform that allows companies to build engaged, secure communities of customers they can use continuously, across the enterprise, for ongoing, real-time feedback and insight. Designed for today’s always-on, social and mobile savvy customer, Vision Critical’s technology helps large, customer-centric enterprises discover what their customers want so they can deliver what they need. Unlike traditional customer research, which is slow, expensive and gathers dust on a shelf, Vision Critical’s customer intelligence platform replaces static data and cumbersome reports with real-time actionable customer intelligence that companies need to build better products, deliver better services and achieve better business outcomes.

Hundreds of high-performance organizations use Vision Critical’s technology, including Banana Republic, Time Inc. and Discovery Communications. Learn more at www.visioncritical.com. Follow us on Twitter at https://twitter.com/visioncritical.

Media Contact

Jenny Smelyanets
Vision Critical
212-402-8238
media@visioncritical.com