Press Releases

Vision Critical® posts solid growth in 2011

Innovation and Expansion Equals Strong Growth
Vision Critical, a leading global consumer insights solutions firm, announces financial results for 2011. Revenue for the year was $72 million (CND$); up 17% from 2010.
“We are delighted with the continued growth of Vision Critical,” says Dr. Angus Reid, Chairman of Vision Critical. “To achieve almost 20% organic growth in a tough market is a testament to the strength of our product portfolio and our strong talent base of experts and implementation specialists.” He adds that as a private company Vision Critical does not release detailed earnings results, but “the company was profitable in 2011 – in line with board and management expectations.”
Looking forward to 2012, Reid predicts continued robust growth in both revenue and profits. “Our first quarter run rate has already put us over $80 million and that’s before further expansion in our international operations in China and Germany; several major new product launches and several strategic new appointments that will be announced in the coming weeks.”

About Vision Critical

Vision Critical is the world's leading provider of insight communities, currently supporting over 650 brands worldwide. We build software and provide comprehensive services that empower organizations to engage groups of customers and stakeholders on a continuous basis for the express purpose of extracting and managing insight to drive better, faster decisions. Learn more about the fastest-growing solution in market intelligence, meet our global partners and view our client stories at Follow us on Twitter at


Media Contact

Jenny Smelyanets
Vision Critical