Research veteran joins “the next generation of market research”.
Company Hires Research Veteran Patricia Hughes:
New head of Consumer Packaged Goods leaves one of the world’s largest research companies to join “the next generation of market research”.
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PLUS: You Heard It Here First:
We haven’t made the news public yet, but…
Vision Critical is pleased to welcome Peter Harris as the new Managing Director of the company’s Australia and New Zealand operations. Harris has more than 20 years of marketing experience, including nine years as a leader with the largest employee-owned research agency in Australia. Harris takes his post in Vision Critical’s Sydney office on January 18, 2010.
Mobile internet is outpacing desktop at 8x the adoption rate.
Vision Critical Enhances Technology Platform:
Company expands global capabilities of Sparq – the market’s leading research technology for online community panels.
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Best Practices for Mobile Research:
With mobile internet outpacing desktop internet at eight times the adoption rate, Vision Critical shares how to optimize mobile data collection in a presentation at the ESOMAR conference in Chicago.
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NASCAR and Vision Critical Win Award for Listening to Fans Using Online Panel:
Forrester Research awarded the prestigious Forrester Groundswell Award in the Business-to-Consumer Listening category for NASCAR’s ability to engage and listen to consumers and generate business results from those interactions.
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Vision Critical and Angus Reid Strategies Merge:
The new Vision Critical marries the strengths of the two sister companies: the research and global panel expertise and consultative service of Angus Reid Strategies with the technology and innovation prowess of Vision Critical.
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