Previously available only as a custom application, ShelfsetPlus will now be offered as a standardized visualization tool for product, category and shopper marketing, beginning December 1, 2009. That means more options, more reliable data and faster execution – with complex virtual shopping projects ready in days, rather than weeks.
More options, more reliable data and faster execution.
ShelfsetPlus lets you quickly analyze consumer reactions as they browse a virtual retail shelf, window display or menu board. Participants can zoom in and out, read product labels, compare prices, buy items or return them to the shelf.
The product’s enhanced functionality means an improved look and feel that can include superior fly-throughs with clickmaps, hot spots and advertising signage. Enhanced shelfsets include sorting, multi-sided 2D or 3D product rotation, couponing and discounting and pervasive shopping carts.
Use ShelfsetPlus to evaluate how brand, product descriptions, size, placement, and price impact buying decisions. Combine shopping behavior with biometric data, surveys, interviews and purchase history to get a more holistic understanding of your customers.
Click here for more information about ShelfsetPlus and Virtual Shopping.
And contact your Vision Critical Account Manager to find out how to incorporate ShelfsetPlus into your panel.
How Respondents can Test Product Packaging, Pricing and Placement – a demo with Su Ning Strube, SVP of Technology Solutions.
Get a more holistic understanding of your customers.
Testing In-Store Messaging through a Video Click Map – a demo with Su Ning Strube, SVP of Technology Solutions.
Click here for more ShelfsetPlus tips from Su Ning Strube, Senior Vice President of Technology Solutions – including the answer to, “Who are the best candidates for virtual shopping?”