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Welcome to 20/20 — the “perfect vision” for your new client newsletter! I'm Shana Hugh, head of Vision Critical’s Corporate Communications and editor of 20/20. This fresh content and format, that you’ll now receive every two months, is designed to nourish you with relevant best practices and tips and tricks to optimize your panels and communities. Here's my story: I live and work in downtown Vancouver, have 29,000+ photos from my last (10 month) vacation — and add cayenne to everything I can. What do you think of the new newsletter? Feel free to drop me a line… My contact info is listed below. Enjoy the issue!
The Top 5 Must-Dos of Respondent-Centric Research
With a provocative, disruptive viewpoint, Jennifer Reid – Vision Critical’s Senior Vice President of Strategy – shares her ideas on what is essential for truly engaging and generating insights from research participants.
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How JetBlue Turned Brand Loyalty into a Renewable Resource
Even in these economic times, JetBlue has found a way to keep turning a profit. The company shares how they’ve tapped the insight of 15,000 motivated customers to strengthen the brand.
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How Images Can Kick Your Surveys Up a Notch
Visually compelling surveys increase respondent engagement and leave panelists with the impression that the survey was shorter and more fun to complete. Find out what images work best – and see for yourself just how engaging images can be in a survey.
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Panel of the Year Finalists: Insights from the Podium
Earlier this year, many of you submitted your panel for Vision Critical’s 2009 Panel of the Year Award. Find out what makes the four finalists’ stand out – and what you can learn and apply to your own panel.
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From Best Practices in Mobile Research to New Expertise in CPG
We've merged sister companies Vision Critical and Angus Reid Strategies… But that’s not all we've been up to. Here's the latest in VC company news.
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Why ShelfsetPlus is The New Black
Fresh from the Vision Critical Innovation Center… Find out how you can be on the forefront of faster, interactive, engaging product marketing.
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Did you know we offer the following products?
Community Panel Platform, Virtual Shopping, Customer Satisfaction, Media Assessment, Ad Assessment, Concept Screening, Omnibus Surveys, Brand Health
Did you know we offer expertise in the following practices?
Community Panel Management, Consumer Goods, Financial Services, Health, Media, Public Opinion, Retail, Satisfaction & Loyalty, Technology & Telecom
Vision Critical is a strategic interactive research company combining interactive technology, strategic researchers and global panels. The company has offices across North America, Europe and Australia.
For more information, please visit our website: www.visioncritical.com |
