Leveraging Online Panels: How Aeroplan Maximized their Research ROI
Wednesday, March 3 at 2pm EST
Click here to register

Presenters:
Fabien Rolland, Director, Marketing Research, Aeroplan
Rich Adam, Vice President, Vision Critical

With the recession forcing consumers to redefine value, it’s more vital than ever to keep your loyal customers close and understand their changing needs. The declining demand for products and services has left marketing and research departments with the challenge to do more with less.

In this webinar, you’ll learn how Aeroplan leveraged online panels to create a customer-centric organization where all marketing strategies and operational decisions flow directly from the insight and feedback of consumers. You’ll also learn about Vision Critical’s online community panel platform and how it can help your organization maximize research ROI.

Highlights include:

• How Aeroplan leveraged online panels to gain customer insight and do more research for less.
• How to maximize marketing research ROI by implementing a custom online panel that leverages the latest research technologies.
• How to enhance research capabilities and improve reporting and distribution of relevant information throughout the organization.
• How to reveal the underlying dimension driving customer engagement, loyalty and profitability by linking market research with an existing customer database.

To register for this event, please click here.