News Room
BBC to Speak with Vision Critical at Consumer Insights Forum in Amsterdam
Published on Oct 05, 2009
4th Annual Market Research and Consumer Insights Forum
October 7 & 8, 2009
Crowne Plaza Amsterdam City Centre, Amsterdam
Vision Critical Case Study:
Topic: BBC Worldwide – Engaging A Global Audience To Generate Ongoing Insights
Date: October 8, 2009
How can you use innovative technology and sound research methodology to engage and collaborate with consumers? Jeremy Nye, Head of Audience Insight at BBC Worldwide, and Paul Albert, Vision Critical’s UK Business Development Manager, will share how a Vision Critical community panel is helping BBC Worldwide solve the company’s marketing challenges.
Highlights include how BBC Worldwide utilises a global community to:
- Understand emotional reactions to video and audio content
- Provide a direct channel to editorial teams
- Integrate quantitative and qualitative research in one ecosystem
