The Market Research Event 2009
October 18-21, 2009
Red Rock Hotel, Las Vegas, Nevada

Vision Critical Presentation:
The Secret to MTV Networks’ Online Community
October 21, 2009 at 1:15pm

Today, MTV Networks is one of the world’s most progressive media companies, with 150 channels, 350 media properties and an audience that reaches across a variety of traditional and new media platforms. David Iudica, MTV Networks’ Director of Digital Ad Sales Research, and Ellie Sykes, Vision Critical’s Vice President of Community Insights, will share details of how MTV Networks’ online community engages their elusive audience of young adults and delivers insights and business solutions to help advertisers succeed in the current economic climate.

Highlights include:

• A demonstration of the MTV Networks community, with specifics about campaigns, customer profiling and success metrics
• How to save time and be flexible at every step of an ad campaign
• How to go beyond syndicated sources to paint a richer audience profile
• How to use an online community for audience research and ad sales support