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NASCAR & Vision Critical up for a Groundswell Award
September 4, 2009 – NASCAR and Vision Critical are up for a Groundswell Award, representing excellent and effective use of social technologies to advance an organizational or corporate goal.
With TV ratings and attendance slipping after a decade of growth, NASCAR refocused attention on the avid fan and worked with Vision Critical to develop a private online community to engage with core fans. Known as the NASCAR “Fan Council”, this pre-qualified online community of 12,000 fans is a foundational element in NASCAR’s competition, business and marketing decisions.
NASCAR’s strategy to leverage the power of a private online community has made an incredibly positive impact to their bottom line. In 2008, the “Fan Council” helped NASCAR conduct 3x the research at a cost reduction of 80%.
Read More + VOTE for us: Groundswell Submission: NASCAR “Fan Council” – The Engine that Drives Insight into Avid Fans, powered by Vision Critical.
